Growth hacking has come up with some vague and confusing marketing terms these days. How can someone hack someone else business growth? Here the term stands for a creative and effective solution. The power of the internet and technology conceptualized it together using people perceptions, analytical thinking and performance metrics.
As the emerging technology is making it crucial to do growth hacking for startups and small businesses, growth hackers are promising easy tricks to scale up a running business. If you are a startup who puts the budget aside and looks at the growth first, growth hackers can let you catch the colossal networks of people attention that can result in lead generation or sales further. Growth hacking is nothing but a marketing technique which focuses on data and testing to efficiently reach and retain customers.
Use of social media
Almost every enterprise gives presence on social media sites such as Facebook, Twitter, and LinkedIn etc. on a regular basis. If your business is not having a respectable amount of followers, fans or likes, then you are likely talking to an empty room. Yes, it’s been critical to have such response over non-traditional media, too. For the reason that these social activities pave the way to gain exposure and to be popular among communities.
Being social doesn’t mean you can start selling goods directly, people don’t want to waste time following sales pitches, instead, they want to be engaged with their interests, new trends and relevant news (not a discount offer). You can use your followers to make your post go viral consequently reaching out more people or run a social campaign.
Use of Social Campaign (or Virality)
Growth hackers do some simple tricks to run social campaigns right from preparing plans and goals to measure the effects and pay attention to influences. They leverage powerful hashtags and interact with the target audience in a very innovative way. Growth hacking involves much more above this.
Social media provides more than enough information to get to know the audience, which is utilized by Growth hacking for multipurpose. The primary purpose is to keep the audience engaged with your brand. The second thing is to show off reviews and get benefits. Then, build personal connections and promote the brand. Mix up various kinds of content like videos and infographics, but don’t over post. And last but not the least keep your profile up-to-date.
During social campaigns, once a post goes viral, people share it to their friends, retweet or comment get inclined slope. It starts affecting other social media channels and to produce more post that can go viral instantly. People use hashtags to post on something relevant to this and then it becomes trendy.
It cannot be denied that Growth hacking techniques are easier and more effective than traditional marketing. Social campaigns have the potential to head a business towards higher growth, whether it is small businesses or startups.
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