Exponea is a customer analytics and engagement automation solution. You can use this tool to get knowledge from data and for faster execution of visions. It works on three different modules one of which is for real-time analytics, in this, users can use advanced funnels and segmentations to get insights on unlimited data.

The second module is the campaign module which enables users to act upon the insights. They can engage with the users through various channels such as emails, online banners, push messages and web personalization. You can get all this without any help from the IT department. Exponea also offers services of skilled consultants who share their industry knowledge with the users.

Editions and Pricing

Pricing is dependent on the number of tracked events; the starting price is €170.00/month. The tool is available for a free trial.

Capabilities and Supporting Set of Features

Dashboards and Profiles
You can get all the useful information, performance indicators and metrics on the dash. You can see customer profiles for each of your clients with all the data you intend to collect about You can also track user actions for any device.

 

Analytics
A user can precisely analyze where your customers drill down or drop off for any particular attribute. You can group customers by their behavior or characteristics. It helps you to create retentions to look for patterns in your returning visitors. You can also generate reports for this analytics.

 

Storage
You can choose the storage type you want; you can store data in a private instance, standard cloud or on-premise solution.

 

Marketing Automation
You can design campaigns to send automated emails or SMS. You can personalize the site and show the visitors what you want to show according to their behavior.

 

 

Add layers
Add layers to display pop-up messages that entice visitors to make a purchase. You can also conduct pop-up surveys to get their opinion.

 

Integration

The app integrates with Shopify, Slack, MailChimp, Zapier, and Facebook.

Support

Exponeo provides support through forums, online support and phone support.

Pros and Cons of Exponea

Pros

• Powerful insights into customer data.
• Ability to personalize web pages by user behavior.
• Great options for user segmentation.
• Helpful consulting support.

Cons

• No mobile apps.
• It would be better if the app introduced some more integrations.

Differentiator

Exponea is an incredibly flexible tool which shows direct impacts of your actions so that you can immediately take the right measures to improve performance. Offers some fantastic options for marketing automation and web personalization.

For more details, please visit Exponeo website.