The power of social networks is known to everyone. However, it is important to leverage the strengths of these systems to get the best profit. Several tools help you increase your social media presence. Baro  a marketing tool for small business is one such tool that can help you. It helps you to significantly enhance the presence of your client’s or own Instagram and Facebook presence.

With the simplest of UX possible, the tool helps you to launch the Facebook Ad Campaigns three times faster than your competitors. The amalgamation of features makes it a potent tool in the field of Content Marketing.

Editions and Pricing

With Baro, you will have to pay only 5% of your total advertising spending. The tool offers a 14-day trial for free. Moreover, the automation and post collaboration features of the tool are free for use.

Capabilities and Supporting Set of Features

Post Collaboration
With the post collaboration feature of Baro, you can collaborate on Facebook page post creation for the all the pages that you manage. You can view the post exactly how it appears on your Facebook page without having to publish it.  The members of the team and the client can comment and provide the feedback before posting it.

Automation
The automation feature of Baro allows automating social media tasks that are repetitive. For example, you can create/archive/pause/delete any Facebook or Instagram Ad Campaign automatically using Automation.

 

Advertising Optimization
Advertising optimization is the core feature of Baro. The main aim of this feature is to manage as much Facebook and Instagram Ad Campaigns as possible. The campaigns launched through Baro will be optimized with the help of Baro’s algorithms. Baro in a matter of seconds can create hundreds of ad variants. The budgets are also adjusted automatically by relocating worst performing ad options to the best ones.

Mobile Accessibility

The tool is available as a web tool but does not have any mobile application for any platform. However, you can still use it in mobile browsers.

Integration

The tool currently integrates with Facebook and Instagram. The plan of the tool is to establish integration with Google AdWords.

Support

The tool offers support through email communication. Moreover, the tool maintains blogs that can help you in some general cases. You can also contact Baro through LinkedIn or Facebook.

Pros and Cons of Baro

Pros

• Simple user interface.
• Quickly connect to Facebook.

Cons

• Not enough support. A tour of the tool would make the tool easy to understand for the newcomers.
• Need a funding source even during the free trial to use automation and advertising feature.

Read Also: Top marketing and sales tools for small business – Callbacklab

Differentiator

The ability to optimize the Ad Campaigns of Facebook and Instagram makes the tool stand out of the crowd.

For more details, please visit Baro Website