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Every marketing team has to send emails or SMS to their customers and often the marketers use automation tools to do the task. However, most of the time the tools start annoying the marketers and the emails sent through the tools start annoying the recipients. Route helps you to avoid such awkward situations.
Route is a top marketing automation software or tool which allows you to send emails to emails. The emails are sent based on the static list or dynamic list which varies based on the behaviors and characteristics of the user. Route is the perfect tool for those who want to maintain lead engagement, automate things, and drastically increase the marketing and sales performances.
Editions and Pricing
The pricing of the route is based on the number of contacts. However, a free trial for 30 days is also provided. The tool does not charge for setup and has no minimum contract.
|Number of Contacts||Pricing||Features|
|1,000||$ 20||R$ 70|
|2,500||$ 40||R$ 140|
|5,000||$ 75||R$ 260|
|10,000||$ 130||R$ 450|
|25,000||$ 280||R$ 980|
Capabilities and Supporting Set of Features
The dashboard shows the overview of all the details of your account. It shows the activity graph, an overview of the contacts, sent emails, campaigns, forms, events, and segments.
You can keep track of every prospect or customer who has interacted with your business or you. You can add the contacts through third party integrations, manually, or by importing a CSV file. Moreover, even if someone fills up a form on yo0ur website, the contact gets added automatically.
Broadcasts are campaigns that allow you to send mass emails, SMS and perform other bulk actions. After manually creating the messages, you can schedule it to the desired date and time.
The triggers allow you to perform several tasks automatically. These functions include sending messages to contacts or sending contacts to other services. Sending contacts to other services will keep all your services updated.
The tool is currently available as web tool and does not have any mobile application.
The tool integrates with various third party tools such as segment.com, Zapier, Unbounce, Stripe, Olark, Lander, Instapage, Eventbrite, pipedrive, Wufoo, WordPress, Webhook, SumoMe, Twilio, TyprForm, GoToWebinar, Slack, Google Sheets, MailChimp, Optin monster, and Wistia.
The tool provides a separate page which has detailed descriptions of the features and how they work. Moreover, you can also send a message from the help page of the website. The tool also provides advice on how to add their code to your site.
Pros and Cons of Route
- Import a CSV.
- Contact export is available.
- Forms and events are integrated with the website
- The tool is not fit for those who do not have a Lead generation strategy in place.
- There is no live chat.
Read Also: Top marketing tool for small business product review – snitcher
The easy to use automation and broadcasts make the tool different from the other tools.
For more details, please visit Route Website.