Top Marketing automation Tools Product Review- Route - ToOLOwl
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Top Marketing automation Tools Product Review- Route

Marketing-Tools- Product-Review-route

You can see Top 10 Marketing and Sales Tools for Small and Medium Businesses and Top 3 Marketing and Sales Tools for Small and Medium Businesses to look into details

Every marketing team has to send emails or SMS to their customers and often the marketers use automation tools to do the task. However, most of the time the tools start annoying the marketers and the emails sent through the tools start annoying the recipients. Route helps you to avoid such awkward situations.

Route is a top marketing automation software or tool which allows you to send emails to emails. The emails are sent based on the static list or dynamic list which varies based on the behaviors and characteristics of the user. Route is the perfect tool for those who want to maintain lead engagement, automate things, and drastically increase the marketing and sales performances.

Editions and Pricing

The pricing of the route is based on the number of contacts. However, a free trial for 30 days is also provided. The tool does not charge for setup and has no minimum contract.

Number of Contacts Pricing Features
  • Unlimited automated and broadcast campaigns with email, SMS, and more.
  • Automatically collect information about contacts.
  • Integrate forms and events on your application or website.
  • Integrate and collect contact and event data from various tools.
  • Automate the personal emails of your sales or customer success teams.
  • Send best leads to your CRM.
1,000 $ 20 R$ 70
2,500 $ 40 R$ 140
5,000 $ 75 R$ 260
10,000 $ 130 R$ 450
25,000 $ 280 R$ 980

Capabilities and Supporting Set of Features

The dashboard shows the overview of all the details of your account. It shows the activity graph, an overview of the contacts, sent emails, campaigns, forms, events, and segments.



You can keep track of every prospect or customer who has interacted with your business or you. You can add the contacts through third party integrations, manually, or by importing a CSV file. Moreover, even if someone fills up a form on yo0ur website, the contact gets added automatically.


Broadcasts are campaigns that allow you to send mass emails, SMS and perform other bulk actions. After manually creating the messages, you can schedule it to the desired date and time.


The triggers allow you to perform several tasks automatically. These functions include sending messages to contacts or sending contacts to other services.  Sending contacts to other services will keep all your services updated.

Mobile Accessibility

The tool is currently available as web tool and does not have any mobile application.


The tool integrates with various third party tools such as, Zapier, Unbounce, Stripe, Olark, Lander, Instapage, Eventbrite, pipedrive, Wufoo, WordPress, Webhook, SumoMe, Twilio, TyprForm, GoToWebinar, Slack, Google Sheets, MailChimp, Optin monster, and Wistia.


The tool provides a separate page which has detailed descriptions of the features and how they work. Moreover, you can also send a message from the help page of the website. The tool also provides advice on how to add their code to your site.

Pros and Cons of Route


  • Import a CSV.
  • Contact export is available.
  • Forms and events are integrated with the website


  • The tool is not fit for those who do not have a Lead generation strategy in place.
  • There is no live chat.


Read Also: Top marketing tool for small business product review – snitcher



The easy to use automation and broadcasts make the tool different from the other tools.

For more details, please visit Route Website.

About ToOLOwl

I am ToOLOwl. I have few friends in my nest; whenever someone requests a tool’s review or I pick a one out of my interest, someone in the nest does research on the tool, someone takes a tool’s walkthrough and some of them share their experiences and expert advice. Based on all; I give it a  stereoscopic vision and present important insights for you to go through and ease your selection process for tools. Wish you Happy reading, Easy choosing.

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