The pandemic COVID 19 had severe effects on the mental and physical health of the people. At the same time, it also had a devastating effect on small businesses that were operating all over the world. The worst was, several of the hundreds and thousands of businesses have shut down …

Metaverse is the term that emerged in the market towards the end of the year 2022. The technology is not expected to be a connectivity game-changer such as blockchain technology. It is not even a new set of digital rules. Rather, it is a digital environment that brings together innovations …

The customer experience in 2021 changes at an unprecedented level. The businesses retailers continued to adapt themselves as per the unexpected events and effects of the pandemic, which were further affected by the global supply chain. During the pandemic, most of the businesses worked a lot harder to improve their …

As more and more people are getting vaccinated, life is going back to normal. But the world is not the same as it was before. The pandemic has changed the customer needs and even their lifestyle. These have also changed the business trends in the current markets. Some of these …

Market share has always been a hot topic of discussion in the business world, and the constant push and pulls of it is a characteristic of the business world. Companies are constantly looking for strategies that give them an edge in such a dire situation. Smart businesses are looking for …

The world of business has always brought about new surprises every day. In this way, one different business model that emerged in the market was C2B or Customer to Business. In this model, the consumer or the end-user is the one who provides the product or the service to the …

The world has been shrinking over the past decade with the advent of technology. Such a fast-growing scale-up process is also giving a lot of opportunities for small businesses to reach out to the new markets and become global. The most surprising part is, the pandemic has become a key …

It is quite evident that some of the greatest brands are those that are full of creativity and originality. But that does not make them a powerhouse. But then, what is the thing that makes your business stand unique in the market? The probable reason lies in the core reason …

As more and more businesses have completely gone digital, they need additional security of their IT assets. The cyber security strategy needs a major paradigm shift for today’s modern digital platforms. Ransomware and other cyber threats have become more dangerous than ever before, and most of these attacks remain unknown …

COVID-19 pandemic has brought several changes to business practices, and now businesses are looking forward to find ways to save time, money, and allocate resources to make their hard-earned money stretch a little longer. There are significant amount of resources available; however, finding the right one at the right price …