How Bots are Changing Search and Social Media - ToOLOwl
Friday , January 18 2019

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How Bots are Changing Search and Social Media

How-Bots-are-Changing-Search-and-Social-MediaThe technology has changed the way we access information especially after the emergence of artificial intelligence. AI has changed how people search information online and how the marketers reach the audiences. This change excites a few people as accessing becomes easier while others feel it marks the beginning of technology control.

In AI, the bots have a very big role, and they are used to perform every automatic action such as answering user questions or showing special performances. It has become evident that through intelligent tools, lots of sales and leads are attracted. Following are the changes that the users and business have already experienced.

Search

One of the very popular bots used for search is Fetch. It runs on slack to help the users to find the required information. It has smart programming and so instead of just responding to a query it also recommends information related to the user’s query.

The bot understands the users need and the quality of the results through the use of sophisticated language processing. The user experience with the bot is so interactive that it feels like conversing with an assistant.  In cases when the bot is not sure about the results, it asks questions. Moreover, it provides a rationale for choosing a result.

The bot can analyze, learn, and focus like a normal human. Through these capabilities, the bot sorts the data and evaluates the thoroughness, authorship, and freshness of the information. It also suggests the changes that the users can make in their search terms for better results.

Fetch serves a very good example for an excellent use of AI in searching. The future looks very promising when it comes to searching information over the internet. This way the marketers can focus more on creating a quality content.

Social Media

Facebook is the undefeated king of social media, and there is no doubt that it stands first when it comes to using bots. Messenger bots provide the privilege to both individuals and brands. The brands get great advertising features with the bots.

Facebook is sensitive in terms of annoying the users, and thus it has announced that it will limit the ways the bots are used. It will give the bots only 24 hours to respond. However, after 24 hours the bots will be allowed to send only one follow-up.

The Bottom Line

This time frame is limited only for bots that try to sell something. Bots that share fitness information, news or another information that increases the productivity of users will have continuous access to contact the users. No other social media has announced such changes but it is usual that Facebook starts it and the others follow.

As time passes bots will become more sophisticated over time. It is important to understand how it has become necessary to incorporate bots in any marketing plan. The only way to reach the tops and gain more results is by starting early.

Read Also: How to design wearable technology that literally saves lives

About ToOLOwl

I am ToOLOwl. I have few friends in my nest; whenever someone requests a tool’s review or I pick a one out of my interest, someone in the nest does research on the tool, someone takes a tool’s walkthrough and some of them share their experiences and expert advice. Based on all; I give it a  stereoscopic vision and present important insights for you to go through and ease your selection process for tools. Wish you Happy reading, Easy choosing.

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