Best web analytics Technology Tools Product Review- CleverTap - ToOLOwl
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Best web analytics Technology Tools Product Review- CleverTap

Technology-Tools-product-review-clevertapAnalytics is a very critical and powerful for any business to succeed. However, it is not easy to analyze the every event or track every action. With one of the best web analytics tool CleverTap you need not worry about it. It is an out of the world platform that promises to offer you fast app and web analytics, multiple user engagement options and great segmentations.

It is built with an intention to help the developers and marketers to understand the thought process of their users and make the campaigns more engaging. Be it a small start-up or a company with millions of app; the tool helps everyone to grow, engage and retain the users.

Editions and Pricing

The tool offers different versions and pricings. There are four editions with pricings based on features provided by each edition.

Editions Pricing Features
Starter Free


(Up to 10 Million Monthly events)

  • Complete analytics
  • Ten campaigns per channel
  • Uninstall tracking
  • Campaign tracking
  • API access
Pro Starts at $1500 per month


(Above 10 Million Monthly events)


Starter Plan +

  • Unlimited behavioral segments
  • Download user CSV reports
  • Dashboard email reports
  • Priority email support
Flat $350 per month


(Up to 10 Million Monthly events)


Unlimited Starts at $3000 per month


(Above 10 Million Monthly events)


Pro Plan +

  • Unlimited custom campaigns
  • Unlimited clever campaigns
  • A/B testing
  • Live onboarding
Flat $700 per month


(Up to 10 Million Monthly events)


Enterprise Contact Team


(Unlimited Monthly Events

for One Fixed Price)

All features +

  • Data Science Insights
  • Industry benchmarks
  • Customized training packages
  • Dedicated success manager

Capabilities and Supporting Set of Features

App Integration
To use the tool, you will have to integrate your application or website with the tool. The integration involves simple steps such as giving the name, selecting the time zone, selecting a business category and entering the link of your application.


The integration can be successfully carried out with the help of their great documentation for integration steps.


The panel shows all the details in summary. The displayed trends demonstrate the number of total users and users individually accessing the application through Android, iOS, Windows Phone, and website. The trends also show the activities of new vs. existing users.


The analysis shows the trends on various factors such as total events, users, etc. There are filter options to filter the patterns as needed.


Incorporate robust segmentation with the help of CleverTap. The segmentation feature in the tool provides you the feature to find people and create and manage various segments.



Campaign Management
Manage all your campaigns through the campaign management. Be it mobile campaigns, web campaigns or clever campaigns to automate a few thing; you can incorporate them all to gain a better engagement.


Live Error Stream
Now always stay updated with live error stream. The feature shows any error that occurs when your application or website is live.



Mobile Accessibility

The tool is not available as a mobile app. However, you can access the website using your mobile browsers.


The tool integrates with the application to make to them fast and get their analytics. The tool integrates with Android apps, iOS apps, Windows apps, Website, Magneto, Shopify, and WooCommerce.


The tool provides support with the help of documentation (CleverTap docs) and its community.  You can also contact the team through their contacts page.

Pros and Cons of CleverTap


  • Well-structured user interface.
  • Displays powerful analytics.
  • Smooth track the campaigns.


  • A walk-through of the tool would have been more useful.
  • A live chat would have made support even more useful.

Read Also: Customer relatioinship management system review – uplead


The ability to provide the excellent user engagement along with retaining and growing the users makes the worth applying in any business. The tool easily helps any business understand about their user activities.

For more details, please visit Clevertap Website.

About ToOLOwl

I am ToOLOwl. I have few friends in my nest; whenever someone requests a tool’s review or I pick a one out of my interest, someone in the nest does research on the tool, someone takes a tool’s walkthrough and some of them share their experiences and expert advice. Based on all; I give it a  stereoscopic vision and present important insights for you to go through and ease your selection process for tools. Wish you Happy reading, Easy choosing.

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