The perfect harmony between sales and marketing leads to opportunities for improving business performance today. When marketing and sales terms unite around a single cash flow cycle, they dramatically improve marketing Returns On Investments, sales productivity, and the most important top-line growth. Independent of the CRM industry, proper sync between the marketing and sales teams is the most important goal for any organization.

Many businesses, big and small have been inefficient and slow dealing with social media marketing and sales, thus leading them to invest in specialized tools to boost their business performance.  A set of proprietary tools, solutions, and workplaces are available in the market equipped with capabilities enhancing internal and external partnerships and helping business growth domestically as well as supporting foreign power. Considering factors such as meeting basic business requirements, budget, pricing policies, team size, and agility, business organizations find it challenging to choose the best tool for their organization.

Equipped with highly sophisticated features, some of the sales and business tools provides capabilities such as directly calling relevant people from the shared documents, scheduling appointments and meetings considering availability of people, tracking of inferred data, links and emails shared across networks with clients and business partners, connect with company’s social network to find and integrate experts, visualize and mine data, track trends, etc. which may help raise the growth bar to another level.

Product	Details
	Connect to people on clicks: Sidekick is an efficient tool to quickly connect with team members within an organization as well as with business partners showing previous conversations and tracking emails.
	Schedule meetings conveniently: Timetrade helps you schedule, confirm, cancel, reschedule and change properties of business meetings conveniently integrating with Office Outlook and efficiently tracking available timeslots for the participants.
	Track every inferred information: Marketo is an automation platform supporting small and big companies to track every inferred data such as links, company details, and country from where it is accessed and sense any anonymous web activity.
	Revolutionize business: Generate leads, pitch new customers and close deals conveniently by tapping into company’s social network, integrating more resources, access competitive information and integrate experts.
	Analyze and accelerate sales performance: Inside sales.com supports industries to boost sales by providing predictive and self-learning techniques by determining trends to attain actionable insights effectively visualizing data.
	Mine data instantly: Buzzsumo supports quick data mining tools and capabilities to conveniently surface required data and information just by supplying keywords or backlinks.
	Collaborate socially: This marketing and sales tool is an easy way to manage social messages bringing them into a single filterable stream supporting publishing analytics and team collaboration.
	Single sign in to access all apps: Okta is one of the best sales and marketing tool which needs a single set of credentials to sync with all the other office apps such as Office Outlook within an organization.
	Surface preferred people and info quickly: Salesloft is an effective tool to generate a custom list of preferred people and information from professional platforms such as LinkedIn. The tool integrates phone, emails, and other relevant contacts easily.
	Secure and share data centrally: Box is an efficient tool which allows enterprises to centrally store, share, manage and collaborate data across locations and devices.

Although market research, data collection, and analysis can be quite challenging and expensive things to deal with, these tools provide a convenient way to meet the current industry standards and provide a competitive edge to target market trends and behavior. Retaining the best capability features such as budget, social integration, email campaign, progressive profiling, A/B testing, integration of critical data, finding experts quickly across and outside organizations, scheduling meetings quickly, etc., these tools guide company’s ways to attract online and offline clients securing crucial information leading to more informed business decision.

We have further shortlisted the Top 3 out of Top 10 Marketing and Sales tools for Small and Medium Businesses.

You can find the detailed Marketing and Sales tools product reviews for Timetrade, Salesforce, and Okta.

Read Also: Top 10 CRM tools for small-medium businesses