Business intelligence Tool Product Review- - ToOLOwl
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Business intelligence Tool Product Review-


You can see Top 10 BI Tools for Small and Medium Businesses and Top 3 BI Tools for Small and Medium Businesses to look into details

Retrieving data can be quite challenging nowadays with a number or active online accounts. Every business, no doubt works having numerous online accounts through channels. Also, having a social presence and conduction brand promotion through them have become one of the primary marketing activity for a business. Counting to this, it is also important to have insights about how your social presence is engaging people. Whether your social profiles are converting visitors into customers or not. which is business intelligence tool can be a perfect partner for such activities. Integration with slack and collaborating in with team members, this platform can be your favorite BI solution.

Editions and Pricing

The product is presently in Beta version and is expected to release its pricing plans and editions soon.

Capabilities and Supporting Set of Features

Integrating with Slack
One of the primary step using is to integrate with Slack. The platform integrates and includes your team members to collect data and collaborate with team members. For this, all you need to do is to sign up for Slack and build a team. will then integrate with your team to conduct data analysis and processing.
Once confirms and authorizes your slack account, the application then connects to your social channels. You need to connect with at least one social platform before you get started. Other social profiles can be added through the “Connect” feature. You can connect to platforms such as:


  • Google Analytics
  • eCommerce Backend
  • Facebook, and
  • Twitter
Like any other platform, can send notifications. You can create your own customized notifications adding details such as:

  • Slack Channels
  • Notification Name
  • Include Chart
  • Notification Text
  • KPI’s, and
  • Notification Trigger

Once the notification is successfully created, it can then be shared and published right at the place where it is created. The Notification section then will show all the notifications you created and published through
Once you connect your social accounts to, you can gather insights about your social profiles. The Dataviz feature displays insights about the product past seven days. The drop down menus from the left as well as right top corners has a list of all possible KPI’s to select. These key performance indicators are included from all the social channels that you have been connecting to. Some of them are:


  • FB- Engagement
  • TWTR- Followers
  • FB- New Likes
  • FB- Organic Reach
  • TWTR- Followers/ Following
  • FB- Page Engaged Users
  • FB- Page Stories
  • TWTR- Following
  • FB- Total Likes
  • FB- Total Reach


The platform works integrating with Slack primarily. Other platforms with which the product will integrate are:

  • Google Analytics
  • eCommerce
  • Facebook
  • Twitter, and
  • Shopify


The platform offers an email support for its users if they face any issues using the application.

Pros and Cons of


  • Powerful tool integrating all key performance indicators at a single place.
  • Simple to use and configure.


  • The text displayed below the social channels have a very faded font. This makes the text unreadable.

Read Also: BI tools product review – Monkeydata


  • Pulling out insights from social accounts focusing on all possible performance indicators.

For more details, please visit the website.

About ToOLOwl

I am ToOLOwl. I have few friends in my nest; whenever someone requests a tool’s review or I pick a one out of my interest, someone in the nest does research on the tool, someone takes a tool’s walkthrough and some of them share their experiences and expert advice. Based on all; I give it a  stereoscopic vision and present important insights for you to go through and ease your selection process for tools. Wish you Happy reading, Easy choosing.

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