Business intelligence is the key to the success of any business. Having a tool that can offer fantastic BI services, and that too, integrating all the platforms such as analytics, storage, and processing at a single place is a boon for any business.

Owox BI which is one of the top business intelligence software can be a fantastic partner for your business analysis activities as it has almost all features and capabilities that you expect. Integrating some platforms at a single place, offering high security and processing data at a high speed are some of the excellent features that make this product one of the so popular.

 

Editions and Pricing

The details about versions and pricing are:

Start	Free
Pro	$95 per month
Enterprise	$1,200 per month
Analytics 360	Contact Vendors for Pricing Details

Capabilities and Supporting Set of Features

The Dashboard
Owox BI offers a simple user interface to help you carry out the complex BI tasks. The interactive and simple dashboard makes it easy to work with. The top ribbon acts as the navigation panel to access more features of Owox BI.

 

Adding Projects
Unlike other applications, Owox BI is a platform that divides business activities into projects. You can add new projects into the application by selecting the “Projects” option from the top panel. To create new projects, you need to fill in details such as Name, Choose Pricing Plan, etc. The Projects window then will display a list of all the projects that are associate with your account.

 

Queries
Queries will help you analyze the data through Owox BI using Google BigQuery. You can start creating your queries by selecting the “New Query” option from the Queries section. The application checks if the Google account you are using has any access to Google Cloud platform that is Google BigQuery enabled. If the account has no such access, you can try this with another account or create an entirely new Google BigQuery project.

 

Attribution
The attribution is a feature that provides you the results from the funnel based test. Through this, you can find details about the performance of your projects regarding percentage. Attribution will showcase areas such as:

• Visit
• Product Category
• Product Page
• Add to Cart
• Checkout, and
• Purchase

This features offer a quick visual view of the status of the key performance areas of your business and will eventually help you take better business decisions.

The Pipelines
The Pipelines are activity areas for a particular project. The Home screen of the application shows all the Pipelines you create on the left side of the dashboard. The Pipeline lets you create a separate profile for the activities you wish to perform with it. The steps for doing so are:

 

 

Select a Data Source and Advertising service
Pipelines let you select a data source on which you wish to carry out your BI processes. The offers data sources are:

• Google Analytics
• Google BigQuery
• CALLTOUCH
• Ringostat
• Mandrill
• SPARKPOST
• Apps Flyer
• Competera

The Advertising Services to choose from are:

• Facebook
• Bing Ads
• Yandex Direct
• Yandex Market
• VKontakte
• Hotline
• Trafmag, etc.

Provide Access
Once you choose your data sources and advertising service, the application wishes to access your account. You can add multiple accounts even from a single social channel.

Access to Google Analytics
Next step is to provide access to Google Analytics. For this, Owox BI uses your Gmail account to get insights and asks your permission to do so. You can select a new data set from your Google account or create from scratch if you don’t have any.

Mobile Accessibility

The application is currently not available on mobile platforms such as iOS and Andriod.

Integration

The application integrates with social channels such as Facebook and for analytics, Owox BI uses your Google account and its applications. Google BigQuery and Google Sheets Integration.

Support

The application offers a FAQ section that lets you solve your queries without much efforts. The website itself also provides free and sufficient information regarding the use. The application also offers “Contact Us” section for more personalized information you wish to gather.

Pros and Cons of Owox BI

Pros

• Data transparency- you have access to all your data in Google BigQuery, and it is under your complete control.
• Google Cloud Platform keeps all your data safe and Secure.
• Rich analytics capabilities help you to track the performance of your business online.

Cons

• The application loads slowly when we switch from other pages to the home page.
• The application lacks online chat support for the account users.

Read Also: Business tools product review – Datadeck

Differentiator

• No additional tracking codes or platforms for any other activity required for business operations, data management or security.
• Performs fast and accurate BI calculations helping in informed decision making.
• Customized matrices system that exactly satisfy business needs.

For more details, please visit Owox BI website.