Backlinks matter a lot when it comes to the digital presence of a company. Companies incorporate several traditional link building strategies. Guest blogging is one such method which is used by almost all the companies. Besides guest blogging, there are several other tactics and ways to grow.
Following are some of the steps to generate backlinks.
Some sites mention you and your brand online. Several tools can help you find out those sites. You need to find those sites and check if they have linked to you. If they are not, you could send them a friendly email asking them to add your link.
Several bloggers perform service exchange operations. The bloggers would happily write a review on their blog for an exchange of software, an informational product, or any other service. All you need to do is find the blogger that would accept your offer and write a review. After all, trying something and writing about it does not sound an unfair game.
You could submit your website to web directories with a unique description. There are several readily available directory list over the internet. All you need to do is submit your site and wait for the approval.
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Note down the products and tools you have used in the past six months to one year. Check if their websites have a testimonial page. If they have one, you can write your testimonial and send them with permission to publish the same on their testimonials page. It is a win-win scenario.
Help a Reporter Out
Help A Reporter Out (HARO) it is a good link building strategy. They describe themselves as “the most popular sourcing service in the English-speaking world, connecting journalists with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories.” You will get a mail once you sign up as a free source. Once you reply to their email and complete the work, you get a free link.
There are pages like resource pages that have lots of links on them. With the appropriate tools, you can find the expired domains on those sites. You can buy those sites at a registration cost.
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Blog aggregators is a traditional link building strategy which allows you to submit your blog along with a unique description. Once your blog is approved, you get included in the directory along with a link to your blog. You can search for blog aggregators with the search strings such as “blog list” or “submit a blog.”
You can submit your site on several feedback sites. Once you submit your site, the feedback will be generated, and you will get the link automatically.
With the help of Google Trends, you can identify the trending topics in your niche. Create infographics with the aid of your graphic designer and promote your infographic. Several sites accept only infographics and are called Guestographics.
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Twitter Opportunities for Guest Posting
Twitter advanced search can be a great help for you. Search the guest post or guest author options for your nice using the advanced search. The quality sites that show up on the list can be approached with your guest post pitch.