Facebook is increasingly becoming an essential tool for small businesses to promote their brand. At this time, it is critical for every business to have a strong presence on social media. If you are planning to advertise your business, Facebook is a significant platform that can help you grow your business. But every platform works differently and you need to have sufficient knowledge in order to discover new opportunities.

Your advertising campaign should be such that you can gain maximum promotion for your brand without having to spend much. So device proper advertising strategies but at the same time avoid practices that might result in failures. So here are some useful do’s and don’ts of the different practices you can follow to market your business on Facebook:

Do’s

• Define your goal clearly and plan careful strategies to achieve that goal. This will give a direction to your marketing strategy and make it easier for you to measure your success.
• Make sure your vanity URL is simple and easy, also you’ll need to check whether or not that URL is available. You can utilize the service called namevine for that.
• Use social plugins on your website and blogs, they are free and is an efficient way to advertise your brand.
• Choose a recognizable image for your profile picture, this image is used as a thumbnail for all of your posts. Make sure you select an image that make your brand likable.
• The language written on your page should sound more like a human voice rather than an official tone since Facebook users like to talk to each other and not do a formal business.
• Coordinate your pinned post with your cover photo and profile CTA as these are the three most instantly visible parts of your Facebook page.
• The time of posting on Facebook also affects the post outreach. According to a study, the best time to post on Facebook during weekdays is during the afternoon slump between 1 p.m. and 4.p.m. as this time has the best average click-through and share rates.
• You can target your posts to a specific audience by selecting the settings for Post Targeting and Privacy to define the audience for your post according to their age, gender, education etc.
• Keep posting regularly as most Facebook users check their page daily and you need to keep them engaged with your brand. You can create a content calendar for the same.
• Analyze the performance of your page by tracking URLs and Facebook insights to strategize content according to what works and what does not.
• Encourage other Facebook users to comment on your post and be quick in replying to them as this will increase their willingness to engage with your posts further.
• Use pictures and videos to keep your friends entertained. You can organize contests, games, and surveys to liven up your page.
• Maintain consistency with the type and quality of your posts so that your audience knows what to expect from you.

Don’ts

• Don’t use hard sell tactics like advertising slogans, posting an unrelated description of products and their prices and other aggressive techniques to sell your products and services.
• Don’t leave the about section of your company blank. Facebook shows a preview of this section below your profile picture. It is one of the primary things that will be displayed to the visitors on your page so make sure you add all essential information relevant to your brand.
• Even though it is important to keep posting regularly, you should not be too frequent in posting either. Don’t compromise with the quality and value of your posts.
• Don’t use dummy accounts for publishing your post.
• Don’t just blindly copy others’ marketing strategies. If something worked well for some industry doesn’t necessarily mean it with work for yours as well. You’ll need to experiment and find out what works best for your business.