The hashtag spree has rapidly gained momentum in the last five years. A hashtag plays an instrumental role in interaction with the social media. From Twitter and Facebook to Instagram and Pinterest, hashtags come into existence everywhere. Efficient utilization of hashtags can boost your social media marketing strategy. Hashtags provide valuable insights into the trends that are used by the audiences. It helps you to identify the areas, subjects, and words that can keep the people glued to your online content.
There are some tools available online to assist you with this job. These tools let you identify the trending hashtags, the patterns of their usage, and their popularity. Here’s a holistic list of hashtag research and management tools:
|Hashtag Analytics: Hashtags.org allows you to listen, engage and monitor the Twitter conversations. It gives you significant insights of the social media trends and helps you track your hashtags.|
|Mastering Hashtag Marketing: Hashtagify helps you expedite the growth by using creative hashtag marketing. You can input the keywords, and the tool will provide the related trending hashtags. It also provides their popularity rate, top influencers, and usage patterns. The tool also displays the top latest social media posts involving those hashtags.|
|Recognize the Hashtags: There are various hashtags being used that make no sense to the general public. Tagdef defines all such irrational hashtags along with providing analytics on trends and usage charts.|
|Hashtag Search Engine: HashAtIt comes to your rescue when you come across a campaign with specific hashtags on any social media website and are curious to know all about it. You input the hashtag here, and the tool displays all the related posts from across the web.|
|Find the Best Hashtags: RiteTag enhances the content to be shared on social media by finding the best-associated hashtags that will improve the visibility of your content on various platforms. The tool also has an extension that can be added to the web browser.|
|Real-Time Hashtag Tracking: Keyhole digs deep for the hashtag you input and lists various associated posts. The tool also provides detailed analytics on the expected reach, demographics, popularity on different domains, the related sentiment of people, etc.|
|Identify the Trends in Your Region: Trendsmap is a map based tool that recognizes the locally trending hashtags in different areas. Hover over your area, find the popular hashtags and click on them to receive the associated posts, popularity rate, and other data.|
|Register Your own Hashtags: Twubs is a tool that allows you to register and brand your hashtags. You can enter the hashtag for your event or campaign, add the details, and get the hashtag in your name. This would be a different registration, and no one else would be able to register the same hashtag on Twubs.|
|Measure Your Twitter Campaigns: TweetReach is a tool that provides easy analytics of the reach of your hashtags, URL or brands. You can quickly capture the impact of your campaign or event on Twitter by examining the data on exposure and contributors consolidated by TweetReach.|
|Social Insights and Engagement: Brand24 allows you to instantly retrieve the data on your hashtag’s mentions and reach. You can engage with the customers, reply to their remarks, and resolve their queries. The tool also detects potential sales opportunities.|
In the contemporary digital world, hashtags can make the life both easier as well as more convoluted. Stacking your social media campaigns with hashtags is not optional anymore. It is rather indispensable if you want your marketing campaign to succeed. You have to embrace the attributes of the briskly altering online sphere. These tools and much more like them assist you to automate the research and management of hashtags. So, get familiarize, with these tools and master the skill of employing hashtags before your competitors get ahead of you.