Founded by Nitin Malhotra and Anuj Aggarwal in April 2015 the company works for the repair work of home appliances. The startup consists of expertise from around to bring the best services for the customers in less time, ensuring happy results. With the experience of 13+ years in the electronics sector, they got highly motivated towards entrepreneurship in the same field.
The idea is to enhance the life of gadgets by giving the users seamless and effortless experience when going through product repair. The company serves in 5 appliances that are – television, washing machine, refrigerator, microwave and air condition.
Looking at the past
Nitin Malhotra is an engineer in electronics & communications with an MBA degree from Symbiosis. He had started his career as a chip designer. Then worked for many semiconductors and electronic organizations including STMicroelectronics and Texas Instruments, Switzerland, where Nitin was a regional technical sales head (North, East and West India).
Anuj Aggarwal, Nitin’s close friend and colleague from STMicroelectronics and Texas Instruments is the co-founder of 247around. He has also worked in Aricent before starting up 247around. He is responsible for many sectors in the company including product development initiatives, technology development and also digital marketing.
They provide their services across 15 cities including Mumbai and NCR region in India. The background robust technology, Internet of Things (IoT) and Artificial Intelligence sums up the app proving their quality based service. Bookings and cancellations are free. Within few hours of booking the technician will be at the doorsteps. 247around includes detail of service cost corresponding to the device which has to be repaired, which is payable on booking or to the technician directly. Their expert team ensures 1 -3 months of warranty according to the device repaired.
Considering the mobile app which uses advanced and intellectual methods to connect to the user’s problem and satisfy them completely. Besides the 247around website their mobile app is also more efficient and quick serving best to repair home appliances. The app has an appliance wallet where one can save the documents relevant to the user reducing the future mess. Talking about analytics implementation, if to repair a T.V. the app can tell the every possible cause of the failure, simply user can find his own and protect himself from being fooled.
Their team includes around 800 technicians across, people those all are experts at their work and also trained in behavior. The company hires graduate and undergraduate interns for technical roles from job portals and HR firms. After the internships, they offer the full-time job to the desired candidates forming a long chain of the company.
India amounted to approximately $160 million in revenues of household appliance repair in 2010, with a projection until 2018. As we Indians with the usage of more appliances are also the ones spending more money on them. According to Frost & Sullivan, the fix and repair service sector in India, it is projected that the industry will be worth $247.6 Million by 2019, therefore, having a wide area of opportunities to invest.
According to 247around, they are making a different position using analytics and IoT, engaging customer interaction and forming a reliable bond with them. With the claim of 100% growth month-by-month looking forward in the market, 247around is planning to grant services throughout more devices such as mobile, laptops, music instruments and cameras with indulging IoT-enabled remote diagnosis in the service. Having their presence in 5 major cities, they like to expand their mark in other cities too.
The Bottom Line
247around desk focuses only on appliances, unlike other electronics startups which also does serve in other varied sectors than an appliance. But 247around seeks to furnish services in an appliance as their major doing before moving on to other segments. They use analytics as their powerful asset. The customer can use the analytics to watch out the related cause browsing the options given so that they will come to know the critical condition of the tool and will spend the money satisfying.