A cold email is an email that can be sent from cold email software without prior permission from or contact with the recipient. It is generally sent to a qualified prospect, meaning that at least some research has been done on whether the recipient is a fit and that email address has been confirmed. While sending cold emails can be tricky, you now have hundreds of cold email software to streamline the process for you.

By using software, the cold email outreach campaigns go to the inboxes of likely customers. Cold email tools develop a list of email addresses and send a message to each address. The business owner can compose the message. These emails may be follow-ups to recent purchases or website visits. Or they may be sources from a list. The cold email is sent to a specific audience, which is comprised of likely customers. The best cold email tool gets these emails into inboxes. Some cold emails head to a spam folder, but most of us check that folder to make sure we are not missing anything.

Here is a list of the top 10 cold email software with specific features for each of them.

MailChimp

Key features: Transactional email, prebuilt automated follow-ups, custom triggers for responses, personalized custom email templates and optimized timing for sending.

Pricing: MailChimp price Ranges from $17 for 500 contacts to $299 for 10,000 contacts.

Klaviyo

Key features: text and cold email campaigns, automated follow-up emails and email tracking, prebuilt templates for email content, a data analytics dashboard and detailed reports.

Pricing: $30 per 1,000 emails, $40 for 1,000 texts.

Reply

Key features: multi-channel, tracks progress, analyzes responses, supports multiple users and can import contact info from sources such as LinkedIn sales navigator. Reply uses contact info supplied by your business or from other tools to build your email outreach list using mail merge.

Pricing: $70 for unlimited contacts for up to 3 users.

Outreach

Key features: personalized emails, peer-to-peer email network, automated responses and email tracking, tracking tools to integrate your data (such as mail merge) and affordable pricing.

Pricing: $29 month for unlimited emails.

SmartReach

Key features: Good customer support, account-based sales productivity, reply automation tool includes automatic stops, email delivered in customer’s workday hours based on time zone and focuses on email deliverability. This software company is noted for superior customer support for your email campaign. SmartReach is recommended for those new to cold emails as a sales engagement platform.

Pricing: $59 for unlimited emails.

Velocity

Key features: Drop email template builder, email validation, dedicated account person to manage cold email campaigns of client accounts, online support, and email list management, including a mail, merge feature.

Pricing: $125 for 100,000.

Woodpecker

Key features: Unique algorithm to enhance deliverability, automatic campaign reports, a separate database for each company, focus on B2B link building and builds sender reputation with email service providers.

Pricing: $39 to send up to 50 per day.

Mailgun

Key features: Verifies email addresses, tools increase effective delivery, “mailjet” feature for fast-moving campaigns, burst sending for bulk emails (up to 15 million per hour), and deliverability checks.

Pricing: $35 a user month for 50,000.

MailClickConvert

Key features: Choose the outgoing domain, in-depth reporting on email marketing campaigns, email personalization including personalized images, sales automation tool to schedule by date and time, and “cleaning” of email lists to improve deliverability.

Pricing: $199 a user month for 100,000 emails.

ConstantContact

Key features: Unlimited email templates, customer support, customer list growth tools to help you create an outreach campaign, social posting, and unlimited sending (including follow-up email) to cold emailing prospects.

Pricing: $9.99 per month, unlimited.

How to Select the Best Cold Email Software for the Business?

There are a number of cold emailing tools available today. Nearly all cold email tools have a free trial package for their users so that they can go through the features and understand them well. Taking advantage of a free trial is a great way to try this marketing tool. They have a fairly broad range in pricing, based on the number of emails that will be sent and based on specific features.