Marketing is what builds a business empire! It is one of the most important aspect that needs constant dedication and a stringent plan to elevate the growth of the business and meet checkpoints. In this marketing strategy, email marketing plan owns a lot of weightage and with social media marketing on a hype, a hybrid marketing strategy can be devised to leverage both the existing resources and extract maximum profits. Social powered email marketing emerges as the product and is one of the major ways to garner more support and clients for your business.
Here are some methods of utilizing social powered email marketing to provide the best showcase of your business.
Make your email a passage for those seeking to know more. Apart from using crisp and catchy content, integrate social media links of your business portrayal. There are two main reasons for doing this. Firstly, almost everyone is on social media these days and to contact them through this method is friendly way of providing them an insight into your business. Instead, of calling them directly to your site, first give them a chance to view how well established you are by providing them a public view of your business. Secondly, Instead of directly going to the site, your potential clients will first be directed to your business showcase where they will efficiently learn about how satisfactory your services are by reading the comments and suggestions made by other people. It will greatly help in establishing their faith in your business.
People following you on social media will regularly see your updates and the services your business provides. This will create an urge in them to seek you for their benefits by using your services. Social media is a great way to reach large audiences on a regular basis. Social media can also be used to target specific audiences and creating events to stir your followers. Most important thing that should be kept in mind is to keep the social media showcases of your business up to date. Post regular updates and accomplishments to improve credibility of your business and also to keep flashing up in your followers view.
Empower your Email
The most prominent factor in this marketing strategy is the Email. Empower your email to create an impact on recipient so that he feels the urge to know more about you and your business. Certain strike points like catchy titles, appropriate graphics do add some charm but most of all effective content is required to create enough inquisitiveness in the readers. Provide your readers a reason to believe in your services, incorporating valid discounts and coupons may create a very positive impact and will urge the recipients to recommend your business to others as well.
Landing Users Efficiently
Having an effective landing page is what glues your customer to your business. A good landing page will catch your customers and keep them involved in your services. It is the platform where marketers ask for prospects and viewers can take action. With a proper ‘call to action’ a landing page alone can bring about 35% increase in your customer pool. A search engine optimized landing page is definitely a big plus point when it comes to stealing the spotlight of search engines.
The Bottom Line
Combining the resources provided by social media into the email marketing strategy will surely provide your business more exposure and a higher conversion rate as compared to the traditional approach. It also weaves two different marketing strategies into one and provides a flow to your plans.