Top 18 Email Marketing Services And Tools - ToOLOwl
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Top 18 Email Marketing Services And Tools

Every small, medium, as well as large business needs an email tool for marketing, interrelating within and outside the organization, employing customer service, and many other purposes. Many researchers have recognized that every organization necessitates a specific professional way of emailing within the organization and to build a relationship with their customers. Notably, today, there is the numerous number of email services available in the market. Through this article, you will understand which top 18 email marketing services and tools are presented in the market today, which are effective for your business.


Mailchimp is an excellent email tool that satisfies all your email requirements. It is modern software that offers features like data segmentation, email automation, a variety of ready-made email templates, allows editing the manual codes of template, personalization of extensive content, landing page A/B testing, leads capture forms, and has integration with the customer data platform. Through this tool can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Its basic plan starts from $10 per month to $199 per month.


SendPulse is a highly powerful application with a number of integrations that makes email marketing easy. Its push notifications can reach up to 200 countries, which makes it ideal for multinational companies. Sendpulse not only increases the open rates but also increases conversion rates with its customizable email templates. It also offers a multi-channel marketing platform including email marketing, SMS, Web Push Notification, and Viber and Facebook Chatbot messenger through a single platform email marketing solution. Its pricing starts at $6.40 per month and comes with the option to accommodate up to 500 subscribers that can send unlimited emails.


The Mailparser tool essentially eliminates data entry from emails and send your data closely anywhere with XML, webhooks, JSON, or download via Excel. The tool automates your workflow and removes the efforts made for manually entering the data. It saves hours of work each week and increases the accuracy of data entry. Whether you want to parse your shipping notices or mechanize lead input to your CRM or other use cases. Send your emails to and receive organized data in return. The tool’s web-based email handling software lets you take out any sort of data from regular emails. It allows you to take out data from the body of the email from the subject, regarding the sender’s information or even from the attached files with the emails.


Gmail is a tool, which provides email services created by Google. The tool delivers messages to tabbed inboxes, which are based on changing and complex algorithms that deliberate content, subscriber engagement, and the sender’s information. It has a simple user interface, and its strong integration with several other apps increases its usability. It schedules emails, drags email between tabs, and send & request money. Its mail server automatically scans email for various purposes, such as malware and filter spam. Its smart features and lots of free storage make it a primary choice for users.


MailDB is an ultimate email discovery and verification platform. It is a new and easy way to find the email address of a company or a person on the web with just the name of the domain. In today’s technological world, emails are the main tool for business and personal communication. Companies can send business proposals and generate email marketing to increase leads. This developing tendency displays that email is the helping hand of any business at the present time. Therefore, to help find the emails and verify them, MailDB was made. It serves people in the department of sales, marketing, and business to business lead generation. It makes it easier for you to find and verify any business email. It lists all emails for your company just by searching and writing their domain names.


ConvertKit is an email marketing tool that is specially designed for bloggers, authors, and podcasters. It is perfect for businesses that are still growing their mailing list. The tool offers opt-in forms that can be customized in order to meet your requirements. There are various email automation features available to create drip campaigns for a wide or controlled email campaign correspondingly. The tool offers four packages that can be purchased either with monthly or annual billing. While choosing a monthly plan for 1000 subscribers would cost around $29 monthly and $24 annually.


SendinBlue provides its users with a vigorous email marketing platform. It empowers businesses to build and grow relationships inside the organization as well as with the customer through marketing automation, transactional email, SMS messages, email campaigns, chat, CRM, retargeting ads, and Facebook ads. The software creates mobile-friendly emails, integrates advanced designs, and integrates with apps such as WordPress, Drupal, Magento, Prestashop, Shopify, Zapier, and more. It builds effective email marketing campaigns with readily available email workflows, which includes trigger notifications, opens and clicks tracking, and drip email programs.


Aweber offers various attractive features, such as mobile responsive emails. It is a great feature as almost all emails can be accessed through mobile phones. Users get access to different newsletter templates, which they can either use as it is or use their own layout design. Aweber has email automation as well as an Integrated email signup form feature. Its basic email marketing plan starts at $19 for up to 500 subscribers and no limit on email.

Active Campaign

Active Campaign offers all email marketing solutions to the business at an affordable price and is usually useful for small marketing teams. The tool helps businesses to connect and engage with their contacts through prevailing, easy-to-use email marketing and helps in contacting the management. It builds newsletters, sends triggered campaigns, and create personalized messages targeted to each contact’s interests so they can easily acquire what they need and when they need it. The software includes a campaign builder and a full template library, which lets its users design beautiful emails with just a few clicks and sends the right emails to the right people. It is a versatile tool with more than 300 integration possibilities.


Designed specifically for the needs of small businesses, Infusionsoft starting at $199 a month per user account, is a solid all-around email marketing solution that integrates customer relationship management (CRM) and marketing automation functionality in one interface. The tool has been designed, keeping in mind automated funnels and landing pages. You can use the funnel system where you can set triggers based on already known triggers. It is one of the most sophisticated and powerful tools available for email marketing today.

Twilio SendGrid

Twilio SendGrid is an email tool, which is ideally suitable for those companies that send a lot of email newsletters. It helps in designing, building, and editing email templates. It offers features such as A/B testing, email scheduling, email designing, automation, analytics & reports, SMTP API, and seamless integration. The tools have recently been developed by SMS giant Twilio, which helps it in expanding its services to SMS marketing.


eSputnik is a powerful system with advanced features at a reasonable price. Here, users can create and store templates, get instant reports on opens and clicks, RFM-analysis. Its price starts from $15 per month and goes to $1899 a month. With eSputnik, you can create and implement effective email marketing strategies with features such as interaction builder, personalized emails, target segmentation, multiple marketing channel management, and analytics. With the tool, you can create and send emails, text messages and web-push.



Pardot is an email software solution for small and medium businesses. It offers unbeatable ROI tracking and analytics, which can also be customized. It offers a lead deck or dashboard, which provides real-time activity updates. It enables the marketing and sales teams to set up, deploy, and handle online marketing campaigns more efficiently with its marketing automation features and capabilities. Its price starts from $1000 per month to $3000 a month.


MailerLite is the youngest tool as compared to all the above email software. It is easy to use, and its interface is intuitive, which helps in creating emails very quickly. It focuses on simplicity, good customer support, and attractive email designs. Its user-friendly software design helps in creating the email quickly, along with tracking the results, managing subscribers and unsubscribes, designing custom popups, and creating landing pages. MailerLite also provides educational content such as monthly webinars, product tutorials, and email marketing guides in order to ensure the success of the business.


GetResponse is a popular email marketing service, which makes it simple and hassle-free to create professional-looking emails and landing pages with its editor. It has an email intelligence feature that enables you to maximize the impact of your campaigns. You can track, gauge, and analyze your efforts easily. With GetResponse, you get access to more than 1000 stock images. Using these images and an online graphics tool such as Designhill, you can create great email layouts. The pricing plans start at £10 per month and goes to £1,199 per month


Campaigner offers great customization and segmentation possibilities for email marketing. With the help of the tool, you can add the filter to select certain users and create an audience based on your needs from the campaign. The tool also offers A/B testing and CRM features. It is a robust email marketing automation solution that enables businesses to create dynamic emails marketing campaigns, manage contact lists, and develop automated customer journeys. Its package plan starts at $19.95.


Emma helps the marketing team in creating excellent email marketing campaigns. It helps in identifying the target market while automating marketing efforts and working with systems to boost communications. Its pricing starts from $89 per month to $729 per month. The tool offers A/B testing and custom software integration. One of its key features is that you can use segmentation for custom subject lines for your emails which can increase the open rates substantially.

Constant Contact

Constant Contact is precisely known for its competitive pricing and features. It is known to be a robust email service experience with a complex interface and higher price point. The key feature of the tool includes numerous responsive templates which are mobile responsive and can be customized. You can use the drag and drop email editing tool and schedule your emails on the go from the mobile app. Social media marketing tools can also be integrated with the software. The basic plan costs around $20 per month and can go up to $335 per month.

Many of these tools provide similar services. However, you can choose the best tool for your business according to your budget and marketing criteria. We hope that the above list will help you in making your work easy.

Source –  Small Biz trends

About ToOLOwl

I am ToOLOwl. I have few friends in my nest; whenever someone requests a tool’s review or I pick a one out of my interest, someone in the nest does research on the tool, someone takes a tool’s walkthrough and some of them share their experiences and expert advice. Based on all; I give it a  stereoscopic vision and present important insights for you to go through and ease your selection process for tools. Wish you Happy reading, Easy choosing.

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