There was a time when every brand used to hire a well-known actor or athlete or some famous personality to plug their products on TV. Notably, associating a brand with some popular celebrity was viewed as an effective way to boost sales. While many companies still follow the trend. However, with so many other things, the internet has levelled the playing field with the rise of influencer marketing.
Today social media influencers come in practically every niche and at different levels. Even someone whose number of followers are in thousands rather than millions could qualify as an influencer whose opinions influences the purchasing decisions of others.
With influencer marketing, even small businesses can leverage the authority and trust of these influencers for their benefit.
Online Audience is Stagnant
No one can deny the fact that social media becoming an essential part of doing business. Sharing relevant content can go a long way in earning the trust of your audience, and nurturing leads to ultimately becoming paying customers.
Sometimes your efforts aren’t going to be enough. If your audience isn’t growing and doesn’t seem to be engaging with your content, then it is time to take the help of an influencer. When a social media influencer shares your brand on their account, they promptly present you to thousands of people who might otherwise never have discovered you. This doesn’t mean that everyone will automatically be going to become your follower. But the chances are good that an influencer’s post will provide an invasion of followers to your own accounts.
You Can Identify Influencers Relevant to Your Niche
Online influencers are just not limited to fashion and travel bloggers. They are found in almost every niche imaginable, starting from business consulting to nutrition. Getting actively involved in relevant online communities will go a long way in helping you find relevant influencers with whom you could partner. You first need to find someone who has significant influence and engagement with their audience, no matter the size. You also need to understand that the combination of macro and micro-influencers is important, as sometimes, these micro-influencers can be even more effective for your brand because the smaller audience size means their followers are more likely to see and respond to their content.
Stand Out From Homogenous Competition
As much as we think that our business is unique, it is probably not. Even service-oriented businesses are often viewed as a commodity, where the only real differentiators a customer looks at are the price and the online reviews. You need to find ways to stand out from your customers. Partnering with an influencer and undercutting your competition on prices can serve as an immediate way of distinguishing yourself from your competition. Even a single social media post can make your brand associated with an influencer’s attitude and lifestyle. This way, you can create an emotional connection for your business, and your target audience will be far more likely to remember you.
Source – Forbes