There are literally millions of sales apps in the world with diversified features using different technology. Identifying the top-rated sales apps suited for small and medium businesses can be rather difficult. Sales apps can improve business performance dramatically and can help save the company time and reduce sales cycle duration. The best sales software for small businesses can also improve tracking and reporting performances, improve communication, lead to higher employee satisfaction rates, and most importantly: more sales.

So, we have compiled a list of the top-rated sales apps for small and medium businesses based on their type.

Best CRM Apps

1. Zoho CRM

Optimising your business’ CRM platform is very important to improve sales. Customer interactions determine customer satisfaction, which in turn affect future prospects. Zoho is an excellent CRM software that allows for data analysis and extraction with dedicated AI. It also offers single-click dialling, customer portals, and collaboration tools. In addition, the pricing policy makes it the best CRM tool available in the market for small and medium businesses. There is a free plan with limited features, followed by a standard $14 plan. After that, prices can go up to $52 a month for the ultimate plan with all the features.

2. HubSpot CRM

HubSpot CRM is second to Zoho only due to its pricing policy discussed later. However, the app itself is free, and only the marketing, CMS, and service add-ons are charged. The app presents a simplified reporting dashboard with company insights. Deal tracking option allows the user to track the progress of a sale with pipeline management. Email tracking and meeting schedule are also available with features like live chat—costs for the add-ons mentioned above range from $40 to $3,200. However, the features provided are worth the cost.

Best Communication Apps

1. Slack

Slack is one of the best team communication apps used by the world’s biggest corporations and MNCs. It is an instant team messaging tool that is highly efficient for one-on-one chats, group chats, and meetings. It also includes file storage and video chat tools as well. The app is free to use for the standard version. However, the limited standard plan can be upgraded to the $8 plan, which includes features such as unlimited message search, screen sharing, and extensive integrations.

2. Microsoft Teams

Microsoft Teams is one of the best sales software for small businesses due to its applicability in various aspects of work. The app has been revamped in the pandemic to support the work from home, and online classes market largely. To improve sales cycles, the app allows streamlining workflows by integrating other apps. In addition, the app has a higher security rating than any other team communication app in the market with file sharing and custom background availability.

The pricing policy is quite simple. The app is a part of the Microsoft 365 suite and is available for all 365 users.

Best Task and Project Management Apps

1. Basecamp

Basecamp is a great project management app that can help with sales for small and medium businesses. The app allows the user to put messages on the shared team board with simplified file-sharing options. Scheduling events and meetings is a breeze due to the app compatible integration with Google Cal, iCal, or Outlook. The app also allows team group chats and automatic recurring progress tracking questions. The app can also design interactive to-do lists for individual project management. Basecamp’s standard version is free for up to 20 users with 1 GB of storage. However, the more popular paid version: Basecamp Business, costs $99 a month for unlimited users and 500 GB of storage.

2. Trello

Trello is probably the most well-known project management tool on this list. Undeniably, it is one of the best sales software for small businesses to have. Trello has extensive customisation features. The designer, interactive boards, are just the beginning. Trello allows the user to use lists and cards that are their portal to more organised work. Every part of the project can be tracked, managed, and shared with teammates. Trello also employs a bot to automate mundane clicking tasks and further simplifies project management. High tool integration facility improves Trello’s reach. The software can be linked with Google Drive, Dropbox, etc. The app has a dynamic pricing model to suit everyone’s needs. Under the free option, the user gets ten boards per team and 10 MB of storage. The business class offers unlimited boards per team with 250 MB storage.

Best Presentation Apps

1. Canva

For organisations that don’t have an experienced graphic designer, Canva is a boon. Canva has become ubiquitous for Instagram or other social media content creators. However, it has great potential for generating work presentations for small businesses. These presentations could be used to make pitches and are one of the best sales software for small and medium businesses. The app boasts hundreds of pre-built templates with 100% modifiability. In addition, hundreds of great fonts and a huge image collection makes the app more tempting. Also, you can add custom images. Team collaboration tools are also available. The app is free to use with 250,000 templates and 5 GB of cloud storage. The pro plan costs $12.99 a month with 420,000 templates and 100 GB of cloud storage. The enterprise plan can be accessed with $30 a month with additional large enterprise offers.

2. Visme

Unlike Canva, Visme’s primary focus is the business sector. The cloud-based presentation platform uses tools specifically designed for brand consistency, image storage, analytics, and so on across all platforms. However, the software can also be used to create social media posts, animations, and videos as well. The app is especially adept at generating charts, infographics, and branded documents. The pricing policy of the app is as follows:

• The free plan can support up to five projects with 100 MB of free storage.
• The standard plan is available for $15 a month with 15 projects and 250 MB storage.
• The business plan gets you unlimited projects with 10 GB storage at $29 a month.
• The enterprise plan avails all the business plan features with 25 GB storage.

Sales can be a rather tedious process with uncertainty about the conversion with every step. However, using sales tools can not only expedite the sales cycle but also improve your customer experience and provide a positive outlook to the company. Use these top-rated sales apps for small and medium businesses mentioned above to improve your sales cycle and generate higher revenue.