Spyglaz is a marketing tool for small business free lead generation tool which can be used to find the leads that have the highest potential of resulting in sale. You just need to upload an excel document containing the historic purchase data of customers and Spyglaz can identify the best upsell and cross-sell opportunities by running some proprietary algorithms.
Spyglaz started off in 2014 and has been successful in providing lead generation services to a number of companies. At present, a major section of businesses have an online presence with high degree of competition amongst them. Getting leads is a crucial task for any company, they need an experienced professional who can understand the different algorithms that work with the business.
The online tool from Spyglaz allows them to automate this task by providing a “virtual data scientist” that follows the same predictive analytics process that is used by bigger enterprises. Spyglaz is easy to use and can benefit companies of all sizes big or small.
Editions and Pricing
The app is currently in beta and is available for use for free.
Capabilities and Supporting Set of Features
Upload Sales Data
You can upload the data about the sales made in the past by specifying the required details like Customer name, product name, paid prices, order ID, customer ID date of sale etc. in an excel file according to the required criteria. You can create the file by following the example spreadsheet.
Spyglaz also gives upsell recommendations on the basis of concerned factors like how recent a sale was as it determines how much they are likely to remember your product, how much monetary value it holds and the frequency of purchase because the more frequently a customer makes purchases from you the more they trust you and are likely to make a purchase in the future.
Spyglaz provides the recommendations in the form of a table specifying the product name, customer name and the reason why a particular upsell recommendation has been made.
Cross Sell Recommendations
Spyglaz helps you sell additional products and services to your existing customers. It does so by analyzing the number of people who have purchased similar products together in the past. It uses an algorithm based on Bayesian probability. It identifies customers who are likely to show similar buying behavior and are hence likely to buy similar combinations of products.
This feature helps you increase sales and strengthen your relationships with customers. It produces a table enlisting the potential customers, products that can be sold to them, the previous purchases on whose basis the recommendations have been made and the number of times such combinations have been purchased earlier.
Pros and Cons of Spyglaz
- The interface is simple and easy to use.
- Delivers upsell and cross-sell recommendations in just a few minutes.
- The uploaded data is kept secure and is never shared.
- Criteria of uploading data not properly specified.
Spyglaz helps you identify your most powerful leads by analyzing the patterns in your sales data. It provides an accessible service to simplify your process of generating sales analytics without the need to spend a lot of money or resources.
For more details, please visit: Spyglaz Website.