Automation has proved monumental to business growth in the past few years. It has gained tremendous traction and application in virtually every industry. An abundance of repetitive tasks has created a perfect void for automation to fill. As a result, the mundane tasks can be delegated to the machines, and more time can be freed for productive tasks. Thus, improving productivity.
However, what if you could automate marketing campaigns as well? All the repetitive tasks of any marketing campaign can also be automated using good marketing automation software. With good marketing automation software, routine work can be delegated to the software, and the pressing tasks that require human touch can get the attention that they need. The right automation can greatly increase your efficiency and productivity.
But, which tool is the right one for your business?
It is true that there is no one-size-fits-all solution to all your marketing problems, but with a wide variety of automation tools in the market, finding the right one for your needs cannot be a difficult task. Hence, our experts have compiled a list of some of the best marketing automation software for 2022.
Hubspot Growth Suite is an excellent and affordable choice for those that are looking for an easy way to automate their sales, customer service, and marketing processes. However, the solution is not limited to just automation. It can also help you streamline your business workflows by integrating and optimising different departments under one roof.
Such a solution means that the user does not have to switch between different software to get the data and information they need. Additionally, you can automate the data transfer process as well. Hence, there is no time lag between the different teams. Furthermore, the marketing automation tool boasts features such as blog post and SEO planning, ad tracking and management, social media management, live chat, email marketing and automation, visual workflow builder, account-based marketing, and predictive lead scoring.
The basic plan offers features such as email automation, landing page, form correction, and live chat for free. So, it is a good method for new users to test the platform. Or, you could sign-up for the demo and test all the advanced features for yourself.
The affordable solution plans start low. The Growth Suite costs $50 per month with features such as sales, marketing, CRM, and customer service. It can support two users and up to 1,000 contacts. Additional users cost $6 per month and $11.25 for extra 1,000 contacts.
The professional plan provides the advanced features at $1,780 per month, and the enterprise plan costs $4,000 per month with all the features.
The modern era has observed an exponential growth in marketing, both in terms of quality and quantity. Furthermore, modern marketing is not restricted to a single channel but is omnipresent on multiple platforms. It is spread across multiple devices and social media platforms, and networks. As a result, for business that aims to make the most out of their marketing efforts, automation software that is more fluid is the best choice.
Constant Contact is one of the best marketing automation software on the market that covers your business needs in an easy way to join your email and social media efforts. The software provides a unified dashboard that allows you to be at the top of both your email and social media campaigns. The same space can be used to post on Facebook, Instagram, and LinkedIn and reply to messages. You can also set up automated email sequences and drip campaigns. The highly customisable emailer allows you to enter individual sequences in your automated emails, helping you provide the necessary human touch.
Social monitoring, messaging, and posting are all available on Constant Contact at affordable rates with variable plans. Most of the useful email features are bundled in the Email Plus plan that starts at $45 per month for 500 subscribers. Additional subscribers cost more. However, if you want unified email and automated marketing without any of the advanced features, then the standard Email plan will work for you. At $20 per month, it provides unlimited email sends and automated emails for 500 contacts.
Marketing automation requires a lot of support post-sales. EngageBay recognises this need. It knows that you cannot sustain revenue if you’re selling a service or product where the post-sale engagement is as important as making the sale. EngageBay’s automation capabilities can help your customer service tremendously.
Firstly, automation tools such as triggers, email sequences, and drip campaigns are available to you and your support reps as well. As a result, setting up several service triggers become simplified. Some of these include ticket creation, ticket status changes, and tag adding or removal.
The platform has an easy-to-use automation builder that allows users to set actions based on triggers. Such an ingenious method greatly streamlines support team workflows and reduces backlog pressures. In addition, EngageBay’s automation efforts can greatly complement your marketing efforts as it starts from the moment a prospect displays interest in your business by subscribing to the list. Working together with a CRM tool, the software gains the necessary data that helps your support rep deal with anything that the customer might dish at them.
This can be a big hit for your business if your support staff handles more than just troubleshooting issues. Customer training is also possible with EngageBay as your support team has the available customer data at all times. Doing so undeniably impresses those that interact with your business.
The automation tool is highly affordable, with the basic growth plan at $29.99 per month. It can handle up to 50,000 contacts and 25,000 branded emails per month. The pro plan costs $47.99 and has no contact limit with 50,000 emails and other advanced features.
Email marketing is undeniably the most successful digital marketing campaign for any business. All the entrants in this list contain platforms that have email marketing as an option, but ActiveCampaign specialises in it.
It is an affordable tool that provides some of the most useful automation features. These features can be used to nurture leads anywhere in your sales funnel. They also offer other features such as instant messaging, SMSs, and live chat. However, the most popular software features include automation maps, site tracking, list segmenting, dynamic content, contact and lead scoring, split actions, win probabilities, and predictive sending.
Automated emails are a strong point for the software with different types of emails such as auto-responders, targeted emails, broadcasts, scheduled emails, and automated funnels. Moreover, these emails can be automated using templates. The app provides an intuitive drag and drops feature for generating email templates. In addition, there are 25+ pre-made mobile-responsive email templates.
The affordable plans start at $9. For example, the Lite plan costs $9 per month for three users. Plus plan costs $49 per month for 25 users, and the professional plan costs $129 per month for 50 users. Finally, the enterprise plan costs $229 per month with unlimited users, allowing you to choose a customised plan truly. Moreover, each higher tier comes with more advanced features that will undeniably complement your business needs.
The current market dynamics dictate that SMBs don’t have to worry about running a campaign. However, they do need many automation features to attract and retain invaluable customers, nurture their audiences, their needs, and drive conversions. Freshworks CRM is an exceptional tool in this space.
The platform is easy to use for anyone in the world and can fulfil your business automation needs skillfully. It includes all the automation features your business needs ranging from brand awareness to retention. It will undeniably help your business gain more leads and turn them into loyal patrons. Plus, you don’t need extensive technical skills and dedicated support teams to manage the platform effectively. The easy to use layout gets the thing running in under a day.
The incredible feature list includes email campaigns, contact management, drag and drops customer journey builder, website, form, and offline event tracking, conversion rate optimisation tools, personalisation tools, heat maps, audience segmentation tools, and real-time funnel analytics. Furthermore, the software is excellent at seamlessly integrating with other tools.
The platform allows you to try it on their limited free forever plan. Also, the 21-day free trial of their paid plans is a good alternative. The plans are incredibly affordable and accessible for businesses of all sizes. However, the plans are affected by the number of contacts you require. The company offers Growth, Pro, and Enterprise plans for the full Freshworks CRM or just the marketing services with plans starting at $29 per month for 1,000 contacts. The marketing cloud plans start at $19 per month for 500 contacts.
Pardot Review is arguably the best automation tool for B2B business automation. The B2B market provides products and services to other businesses. As a result, it presents a unique set of marketing challenges that any prospective automation tool needs to address.
Pardot exists to help businesses build relationships and eventually turn them into revenue by boosting conversions. As a result, you are provided with a suite of perfectly optimised tools that help you in achieving your mission. Hence, your business can accommodate an extended buying process, and the complex pipeline management process becomes simplified. Moreover, the software is built on Salesforce, the #1 CRM platform in the world.
The software offers a wide range of features, including dynamic and data-based personalisation, lead-nurturing email automation, and prospect and lead scoring, visual multi-par automation creator, advanced segmentation, landing page builder, smart forms, drag and drop builder, social media scheduling, profiling, and analytics, lead activity tracking, campaign performance reporting, and lifecycle and funnel reporting.
With over 2.8+ million users worldwide, Pardot Review is an excellent choice. The Growth plan starts at $1,250 per month for 10,000 contacts with basic features. The Plus plan costs $2,500 per month with 10,000 contacts with some advanced features. The advanced plan costs $4,000 per month for 10,000 contacts with additional AI features, and the Premium plan costs $15,000 per month for 75,000 contacts and all the advanced and supercharge features.
Acoustic Review is an excellent choice that offers an array of features that are specialised for cross-platform multi-channel marketing, which includes features from personalisation and email campaigns to web content management and experience management. Hence, they offer something for everyone.
Their marketing automation tool Acoustic Campaign encompasses mobile apps and permits push notifications, SMS, group chats, social media ads, email, print campaigns and much more. Combine this with the Acoustic Personalisation and Acoustic Analytics, and you will get campaign management, data management, and data delivery features unmatched by other industry automation tools. The automated marketing software’s other powerful features include drag and drop campaign builder, action, logic, and AI triggers, mobile and digital channel campaigns, lead management and scoring, customer journey mapping, planning and budgeting, advanced personalisation, and reporting and analytics. Unfortunately, the software does not provide online pricing policies. However, the information can be obtained upon consultation.