Content promotion is equally crucial than the content itself. Web content has to be promoted to get the attention of the right audience at the right time. Otherwise, the content may go futile. The right promotion of content leads to generate more revenue to achieve growth. There are several ways to maximize the visibility of web content manually. However, some excellent tools are available that help you for content promotion.
With content development tools, you can get ideas for a content type, purpose, keywords or phrases to be used in the content. Moreover, you can monitor the competitor’s keywords and user reviews. Different tools have various functions, but the sole purpose is to promote your content to reach out to the right audience at the right time.
Taking into account the features and the ease of use of the tools, three tools have shortlisted- Serpstat, Yotpo, and TrafficFresh.
Serpstat is an analytics tool that provides deeper insights into the keywords and domains. You can check the stats for competitors’ content such as keyword phrases they used. The best thing about the tool is that it lets you analyze advertising and marketing trends.
- It gives ideas about keyword phrases and frequently asked questions from the audience.
- Reporting is a sharp part of the tool. You can track the amount of traffic on the competitor’s content.
- The tool shows results for both organic and paid search keywords.
- It does not require much knowledge of SEO; everybody can use the tool.
- The tool does not generate user reviews.
Yotpo introduces a new way to increase sales. The tool makes reviews and ratings for the product that helps to drive traffic. It is based on user-generated content (UGC) marketing. The tool can convert traffic into customers.
- It generates authentic reviews that contain images of products and an optimized view for mobile.
- The customers engage in comments and in building a community Q&A that makes it easy to retain with the brand.
- Using UGC and user reviews, you can share content over social media or Email to attract more traffic.
- It requires experienced peoples’ hands to get appropriate reviews.
TrafficFresh provides an innovative way to create shareable content. The tool gives the most shared content related to your phrase so that you can make better content and share to increase traffic or double your social shares.
- For specific keyword phrases, you can find the most popular content.
- It makes it easy to find influencers of similar kinds of content so that you can get chances to leverage their network.
- The tool lets you know about trending topics within your industry. You get chances to meet a new audience by creating some relevant posts.
- The tool is not cost-effective for startups.
As discussed above, all the traffic generation tools have different functions. Serpstat is perfect for research about competitors, while Yotpo can be used for user-generated content (UGC) marketing, and TrafficFresh is best suitable for creating shareable content over the social networks. Serpstat and Yotpo offer free trials. All the tools help to maximize the visibility of the web content.