Do’s and Don’ts to market small business on LinkedIn - ToOLOwl
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Do’s and Don’ts to market small business on LinkedIn

Marketing-LinkedInSuppose a place where you can find people labeled with their profession and open to reach out a large growing network that can be used for marketing. Yes, LinkedIn is such sort of online place. If you are an owner of a small business and planning to introduce it in social media, LinkedIn is fully featured for your prospects and possibilities.

With emerging social media marketing, LinkedIn gives you space for various purposes like making connections, recommendations, recruitment and the most importantly lead generation. It enables you to dive into large networks of professionals and make sales via your company page, ads, and updates.

Unlike other social media sites, you must know the etiquettes of utilizing LinkedIn at its full potential so that you can market your small business in a right way. It can be very helpful to achieve your business goals and to go beyond your expectations. Here are some tips on what to do and don’t to market your small business on LinkedIn.


  • Keep your company page like a professional brochure: As a business owner, you should keep two accounts, one for your personal and other for a company page. The company page contents and images should be professional.
  • Keep your profile updated: You should make sure that all the pages are up-to-date and provide a detailed description.
  • Optimize your page for search engines: Do some work on keywords and increase findability. Use targeted keywords and integrate them in the ‘About’ section as it is indexed by Google and can help your page rank well. Use shorter sentences and visual graphics in the content. You can add a link to your company website and social accounts as well.
  • Pay attention to people response: You can pick any group that is most relevant to your company and actively start a thoughtful discussion. Keep a track of what’s being said about your brand, products, services, and business. It helps you to post targeted content and answers right to the customers.
  • Mix up and vary your content: People at all times seek fresh and new content that keeps them engaged. You can post catchy images and appealing videos which look professional.


  • Don’t make a sales pitch: On your company page, a user never visits to see a sales pitch. The visitors want to get answers and to interact with the company’s people. They don’t want to buy anything on the first visit so let them contribute to you people that may increase your brand value and further a lead generation.
  • Don’t be wordy: Users don’t want to read complex or long articles they will just like to move on to other pages in no time. So keep things simple. Learn easy marketing language use it to target users. Use infographics, videos, and images which are comprehensive and captivating.
  • Don’t over post: On the homepage, users just want to see updates and posts from their all connections. If you do over a post that seems quite annoying to see updates. Target your posts one or two of the day and schedule it accordingly. By this way, they might get connected and respond as well.
  • Don’t forget to join business-specific groups: After making a good profile and connecting with the right people, join relevant groups. Actively add value by imparting knowledge in a group, people will soon consider you as an authority. Don’t try to sell and don’t spam in groups.
  • Don’t be negative or controversial in groups: You are a business owner, you are not supposed to be negative at any point of view. If you want to send a single message to multiple people, don’t forget to uncheck the box which says “allow recipients to see each other’s names and addresses”.

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I am ToOLOwl. I have few friends in my nest; whenever someone requests a tool’s review or I pick a one out of my interest, someone in the nest does research on the tool, someone takes a tool’s walkthrough and some of them share their experiences and expert advice. Based on all; I give it a  stereoscopic vision and present important insights for you to go through and ease your selection process for tools. Wish you Happy reading, Easy choosing.

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