Content marketing is a field that undergoes rapid changes with time. It does not matter how experienced you are or how efficient your blog posts are; there are still areas that should be taken care of when you want to succeed in content marketing.

 

Below are some of the Google Tools that can help you improve your performance and rank your website high on the Google Search results.

Product	Details
	Google Keyword Planner is one of the best google tools that can help you target the best keywords for your business. The best way to use this tool is to conduct more and more searches.  In this way, you will learn what will be the best for your website and help you figure out how it will improve performance.
	Google Analytics gives an instant report of your performance over a particular period. In this way, you can track your performance and make necessary improvements to boost your online traffic. Google Analytics lets you focus more on your data- the core element that leaves the deepest impact on your site.
	The Google Search Console helps you to review the health of your website. This efficient tool also has features too – Search Analytics, Links to Your Site, Manual Actions, Internal Links, Mobile Usability, International Targeting, and much more. Keyword performance can also be counted using this fantastic tool.
	Google trends help you to explore the trending topics so that you can tie them into your blogs. This approach may help you provide target information for your audiences. For this, you simply need to type in the trending topic to quickly get a hand about the latest information.
	Google Sheets is probably the best tool to record data, track changes and collaborate with other team members. This is also the most organized way to know about your online performance and Google email outreach.
	Google+ is one of the best tools despite its limited use because it is easy to share content with it, to explore useful content impacting your business and to grow your contact network. Even regular updates from the Google+ profile can market your products and services to the desired audiences.
	Your Gmail account can be used with some plugins to do whatever you want to do with it. Not only as an email provider, but Gmail can also be used with some other features. You can even customize your inbox to meet your every need as a content marketer.
	At Google My Business you can get an opportunity to list your business with Google. Through this listing, people can learn more about your company based on the provided information. You can also show off customer reviews to the audience strengthening their trust.
	Google Docs is not only a free service, but it is also incredibly simple to use. This tool is one of the favorites among other because it also offers additional features such as Grammar check, accurate word count, easy insertion of screenshots, and much more.
	Google Calendar is not that powerful as other paid tools. Still, it provides features that are more than enough to manage your marketing activities. With Google Calendar, you can create events for your most important tasks and share your availability with team members to coordinate better.

Conclusion

Google tools are undoubtedly the best that can be used for marketers. Some of them are stronger than the others, but still, each of them is equally important and can significantly help content marketers to enhance their performance.