Social media is the one platform that can be most beneficial for startups and small businesses to promote their business. It allows you to reach your target audience without having to spend a large amount of money. What is required from you is to use this platform effectively. There are a number of social media tools out there which can be used to streamline your marketing efforts. These could be a big help for the efficient management of your time. So, we have compiled 10 of these social media apps that small businesses must use to maintain a strong online presence

Product	Details
	Google Analytics is a great tool you can use to track the number of visitors to your website. Not just that, you can determine where your visitors come from and how much time they spend on your site. This is an effective way to analyze your website’s performance, plus, this tool is available completely free of cost.
	Buffer is a very useful tool for scheduling posts for Facebook, Twitter and LinkedIn. You can use this tool to post on pages, profiles and groups when people are most active on these social networks. Just choose the time of posts and network you want to post them on and buffer automatically posts them at that time throughout the week.
	MailChimp provides email marketing and newsletter service that sends out marketing emails and handles all the issues that might arise from sending them out. It helps you find your potential customers based on their demographics. It also provides detailed analytics to track when your mail was opened and click through to your site.
	Bit.ly is a URL shortener, a tool you can use to decrease your website’s URLs to a much shorter length. This tool can be used for platforms like twitter where there’s a character limit of 140 characters. Another use of this tool is that you can track the number of times a link has been clicked and the network from which it was clicked.
	LastPass is as they call it “The last password you’ll ever need”. This tool lets you maintain top security passwords for your accounts without having to remember them all. All you have to do is remember one password. You might have considered using the same password for all these networks, but imagine the consequences when someone hacks that one password, he can have access to all your passwords. LastPass lets you maintain high security passwords for all your accounts.
	Flipboard is a useful tool to edit and upload your own magazine and images. A must have for people in visual spaces like design or graphics.
	You can use Pingrahy app to manage pinterest through your mobile.You can upload pics, schedule your pins and can also use analytics to track your board’s popularity.
	You can use ManageFlitter tool to keep track of your followers. You can quickly check who isn’t following you and unfollow them. You can also get rid of spam followers.
	Commun.it is the tool you can use to manage your relationships on social media. You can find people who retweet or favorite your content and reply to them. This tool saves a lot of your time.
	Vine is a popular tool which you can use to record and share short videos instantly.

Conclusion

These are some of the most useful social media tools. There are a lot others too, which are pretty efficient in easing out specific social media tasks. Keep exploring these tools according to your business’s needs.