LinkedIn has grown to be one of the greatest platforms for professionals to go social. The network has also opened the gates for the B2B marketers to flourish. Having millions and millions of professionals at a single place, LinkedIn has grown to be a global network for business.
It has therefore become one of the primary needs of business. Business is pulling attention and making a significant presence on this network. Here are some of the ways to make a dominating presence on LinkedIn.
Create the “First-Bump” Content
It is best to create content that aims to solve someone’s queries. The content should deliver value first to drive in more people – similar to going fishing and putting a bait at the end of the rod to attract the fishes. Specifically, this approach should not trick people. Instead; it should show value first to them. Value about what your business is all about and what are the quality services you offer that meets the customer’s requirements.
Test and Evaluate
Testing and evaluating your business content before publishing it online is a must for any business. Everything you post on LinkedIn should meet all the standard of quality including- language, grammar, tone as well as the font and background color combinations. The content should be fresh, compelling and should resonate actually on this ever changing platform.
Graphics can be one of the key factors to make your content a show- stopper. Intuitive graphical images are one of the best approaches to make a dominating presence online. Some firms also use the photos of their staff members to give their content a human touch. The only reason behind this idea is to make the content more real, aligned to the relationship between business and its customers and authentic.
Other than going for pictures, companies are also focusing on creating short videos that project the business activities and how these activities are benefiting their customers. LinkedIn has already made a significant move towards embedding videos in its news feed. You can easily include videos right from YouTube, Vimeo or any other services.
The Bottom Line
Altogether, this is an exciting time for business to mark their presence on Social channels through strong content. Dynamic content can act as a magnet. It can pull in prospects for the business regarding opportunities and revenue generation. The key is to make best efforts to sail on the tide grabbing them all.