Some general direct mail marketing statistics are:
- More than 150 million promotion emails were sent in the year 2015.
- About 42 percent of recipients scanned and read these emails.
- More than 2.5 billion coupons got redeemed in the past one year.
In a survey, about 54% of consumers said that they want to receive emails from their favorite brands:
- About 59 percent of the US respondents and 65 percent of the Canadian respondents agreed that they enjoyed postal emails about new products from brands they like.
- 56 percent of customers said they trust print marketing more than the internet or type marketing.
- And, around 70 percent of Americans count mail as more personal than the internet or emails.
Effectiveness of Direct Mails
Advertisers in the United States spend an amount of $167 per person on direct mails. In return earning an amount of $2,095 by selling goods and scored a $1,300 per return.
A study conducted by the response driving power of direct mail found that:
- Direct mails generate 20 percent more motivation score when compared to the digital media.
- Direct mails found to require 21 percent less cognitive effort. That means, direct mails ensures a quick and efficient absorption of your message.
- The brand recalled 70 percent higher rates among partisans that received direct mails rather than the digital ones.
The average ROI for direct mail campaign is between 18 to 20 percent. Also, 56 percent of customers who responded to the direct mail visited the physical stores or went online to the stores. 62 percent of consumers in case of the direct mails in the past three months made a purchase.
Email vs. Direct Mail statistics 2016
People open and read almost 80 to 90 percent direct mails.
- Direct mails earns response rate of 3.7 percent, as opposed to 2 percent mobile, 1 percent email, 0.2 percent internet display and 1 percent social media.
- About 70 percent of consumers preferred traditional mails to receive unsolicited offers from brands they like.
- When researchers asked people which is more efficient at getting you to take action, about 30 percent of individuals pointed towards direct mails, only 24 percent said email.
The Bottom Line
Many marketers said that email marketing is now no longer active. Also, many people claimed that direct marketing is already dead. But statistics say a different story; many researchers say that a perfect combination of both the two can do wonders. Both the methods, if used wisely can generate a high Return on Investment for your business.