There are ample of applications exists in the market for every task, from personal use to professional goals. People would not be aware of the latest and convenient product until it is popular. Thanks to diverse platforms, marketing tools, social media that provides a broad reach to people. Since customers are the fundamental source of revenue; their engagement can make the product successful.
Inspiring from Testify tool one can try to assure stability in the market and can make the product popular amongst users. Testify launched the app in April and till May nearly 50, 000 download were there for the app. How? Below are the strategies followed by them that can now be incorporated to establish the product/app of any. Tasting success within a short span of time, they are sharing some of the growth tips to make an app more usable.
Social Media Entertainment
There is no doubt in the fact that today, everybody is using social media in their daily life. Media entertainment makes social platforms the very first choice to target the audience by the companies. People always look for a fast and innovative tools, not the boring stable content. As it says, a picture is worth a thousand words; users bends towards pictorial representation more. Migration of dynamic multimedia to social platforms will contribute awareness among many users.
Keep up with Social Media Platforms
One time investment in social campaigns will not be acceptable. The audience must be aware of all cool features the product possess; also audience must be served with all the updates that keep the interest of the public. Sharing real incidents relevant to the product, posts of positive reviews, online feedback on a regular basis; these recursive activities on social platforms gains the attention on a large scale. Navigating users to their favorite place would be exciting which helps in keeping the curiosity of the user.
To make the engagement of users impactful, tying up with new platforms would be a smart decision. Partnerships with trending bloggers, marketers, and social media users will enhance the network of the product. These are the powerful weapons which not only broadens the routes but also helpful in guiding the audience to choose an appropriate tool.
Establish a Reliable Bond
It is important to make the app strong enough so people could check it out. Consistent connection with the existing users, taking feedback and positive reviews is vital to have a clean image of the product. The more the connectivity between product and user, the more strong bond it will maintain.
Grow the Network
Online platforms have a vast reach in the world. Use the existing users to promote the product is a healthy and safe step to multiply the potential customers. The product must be so flexible to build a chain of connectivity throughout all the social mediums. Inviting more people by the trusted users seems a healthier concept which promotes it resulting in more users.
The Bottom Line
Having a fantastic app is not worthy until it reaches to the target users. For this the most useful asset is the online presence; marketing through social media platforms. With the huge number of users, global social platforms are transforming inputs to success stories. The contribution of these is significant which cannot be neglected. With proper and decent use of social media marketing asset, the popularity of an app could be achieved.