Marketing Tools Product Review- Rufus - ToOLOwl
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Marketing Tools Product Review- Rufus

Marketing-Tools-Product-review-rufusThe popularity and usage of the Twitter application are immense in the digital world. Businesses embrace this platform to reach out to a wider audience and delivering efficient choices for them along with connecting the professional peers. Based on the Twitter platform, Rufus is a tool that allows a user to create and send direct messages to its new followers by investigating the keywords associated with their profile.

Leaving the generic tone in messages, it provides customized message formation to connect with the followers. We can create messages by incorporating specific keywords. A direct message is sent to the new followers that consist those keywords in their profile or seems interested in them.

Moreover, the analytical scope of the app can suggest you what is going right and making favorable results. This is a simple and effective tool to communicate smartly with your new followers and expanding your reach for individual and professional manner.

Editions and Pricing

Personal $10 per month 2 Twitter profiles
Business $29 per month 6 Twitter profiles
Agency $59 per month 12 Twitter profiles

Capabilities and Supporting Set of Features

The tool allows availing more than one Twitter account on the platform. This way, you can switch accounts in no time and can perform corresponding actions that are required. Adding a profile is easy as the app itself shows the direction to establish an application with the associated Twitter account.


Rufus_Customized_messagesCustomized Messages
The fundamental of the app is drawn by creating messages for the new followers. The framework allows you to write messages that can be directly sent. Maintain multiple customized messages to target your wide range of audience. Make sure it is engaging and connective rather than old generic ones.


Which business does not require analytics? Rufus makes sure that each message you deliver to your new followers performs actionable insight. It measures the click-through-rates of the messages links, and track the information so that the best performing message or link can be recognized. The N/A indicates that you need to shorten the links provided in a message.

Mobile Accessibility

Currently, it does not offer a mobile dedicated version of the app. However, it can be run in the mobile browser.


Twitter integration is available for now.


There is a help center with FAQs for support. Moreover, they also provide support via email.

Pros and Cons of Rufus


  • Can handle multiple Twitter accounts in parallel.
  • Direct messages.
  • Analytics regarding messages.


  • The live chat feature is unavailable.


Clever keyword matching is the strength of Rufus through which it sends customized messages to the new followers of a user.

For more details, please visit Rufus website.

About ToOLOwl

I am ToOLOwl. I have few friends in my nest; whenever someone requests a tool’s review or I pick a one out of my interest, someone in the nest does research on the tool, someone takes a tool’s walkthrough and some of them share their experiences and expert advice. Based on all; I give it a  stereoscopic vision and present important insights for you to go through and ease your selection process for tools. Wish you Happy reading, Easy choosing.

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