The 3 Crucial Features of a Great CTA - ToOLOwl
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The 3 Crucial Features of a Great CTA


Call to Action (CTA) enables your customers to connect with you in the way you want. CTA holds a specific meaning to the visitors and more for the business.

Therefore, the implication of significant measures is vital to generate high Call to Action rates through your website or portal. Below are the 3 factors that can drive a great CTA for you:

Value Proportion

Web sites deliver content to the users or visitors that are important and useful for them. Since the primary goal of business aims target audience so, even the CTA must reflect that. CTA with valuable proportion considering the benefits of users must be included. This increases the conversion rate. Guidance for users, information regarding the benefits, and removal of users’ doubts are the key benefits the best CTA must include.

Clarity and concise words with fewer sizes but with a big meaning is a smart way to attract customers nowadays. Time to drop those old and traditional Call to Action messages and adapt trendy and engaging messages. Additionally, an emotional factor is important and connective for the audience so can clearly get your unique value in revert of their action.

Read Also: 3 TED Talks Every Digital Marketer Must Watch


It is all about the particular language and messages your Call to Action consists. The tone is that critical issue that can lose or gain you customers. Therefore, the suitable message with correct intention should be incorporated in a CTA.

Words have the power to influence the decision making of a user, make sure your CTA’s message is clear and intuitive. For instance, instead of ‘Download Guide’, going for ‘View Full Article’ provided a clear thought flow in the audience and increased 84.6 % lift for a site. The formation of such messages towards user engagement can sometimes make you lose some of your users but constructing a database of selective people.

Page Design and Positioning

Make it simple and coherent for a user to find your Call to Action. In other words, you have to be confident that your business goals are fulfilling by providing exact CTA option where it needs to be. People often avoid long length designed sites and so misses its Call to Action buttons. In contrast, a hierarchical classification of pages in a site makes the CTA visible for the visitors.

However, this way injects confusion for the visitors regarding pages’ preference. A re-organized structure along with a clear position of page options can remove these pitfalls for your site. Moreover, consider effective points include valid placement of CTA where people expect them, have a different weight than secondary options, and they are surrounded by ample of white space for a clean and clear identification of CTA.

The Bottom Line

For gaining the true value of your Call to Action options, the inclusion of valid choices and their proper arrangement is a requirement. Above points can leave you with significant choices you can make towards great CTA and gaining more customer conversion.

About ToOLOwl

I am ToOLOwl. I have few friends in my nest; whenever someone requests a tool’s review or I pick a one out of my interest, someone in the nest does research on the tool, someone takes a tool’s walkthrough and some of them share their experiences and expert advice. Based on all; I give it a  stereoscopic vision and present important insights for you to go through and ease your selection process for tools. Wish you Happy reading, Easy choosing.

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