Sproutsocial is a social media management platform for businesses. It enables social conversation for business through three main functions: Publishing, Engagement, and Analytics.
Sproutsocial provides an explanation for social media marketing, social media management, social customer service, and social media analytics. Sproutsocial help users to integrate with Facebook, Twitter, Linked In, Instagram, Google+, UserVoice etc.
Editions and Pricing
Prices start at $59/month per user for the Deluxe plan. Deluxe plan aimed at small businesses and allows users to manage up to 10 social profiles.
Premium plan costs $99/month per user and allows users to post at the time more people are likely to see their content, also have advanced reporting and help desk feature. It allows users to manage up to 20 social profiles.
Team plan- This plan is suitable for bigger agencies and businesses. It costs $500 per month and incorporate 3 users.
All Plans Include a Free 30-Day Trial and provide users with the features to Upgrade, Change or Cancel plan anytime.
Capabilities and Supporting Set of Features
As Sprout Social allows users to integrate their various social profiles from Facebook, Twitter, LinkedIn, Google+ etc. and thus The Smart Inbox feature helps the user to couple all messages from various social channels into a single stream. This makes social controlling and receiving much easier. It provides users with an opportunity to engage and answer to customers on any particular profile.
The important aspects of this platform are that it allows users to input brand keywords to help gain vision of what audience is talking about. This allows you to shape your content strategically to help generate leads and progress. Another great feature that this platform envelope is trend monitoring. This helps to format trend reports automatically based on the performance of each social channel.
Customer Relationship Management
What is social media management without managing your existing and promising customers? Sprout Social help users to quickly respond to issues that arise, resolve support problems, discipline leads and benefit in providing a great customer experience. This also helps users to collude with other team members across their organization and thus benefitting in increased conversation and awareness.
Publishing feature enables posts to be committed and scheduled across social channels.It includes a message approval that requires messages to be authorized by a chosen member before they are sent or scheduled out. This helps to avoid editorial issues thus preventing your brand from becoming an unreliable source. Another feature includes a shared content calendar so that all team members have an access to content which is scheduled. This allows users to see if there is any inconsistency in content and they can plan accordingly.
Analytics and Reports
After content becomes live, the next immediate step is to track performance. To measure engagement on your post is one of the important aspects. Sprout Social helps you to know about your social followers, how the audience is responding to your content, what are Facebook page performance, Twitter profile performance etc.
Of all the features Sprout Social offers, the way it organizes information is most useful. Sprout Social segregate subject matter into six distinct areas: Messages, Tasks, Feeds, Publishing, Discovery, and Reports thus helping users to easily manage their tasks
Pros and Cons of Sproutsocial
- Simple and easy to use interface.
- Mobile –friendly: It is accessible through mobile. The tool is available on both iOS and android platforms.
- Awesome support facility: Respond quickly to any problem and open to any suggestions
- Limited to only bit.ly shortening service and Twitpic or Yfrog image service.
- Search features are limited.
Although Sproutsocial analytics, monitoring, management, report capabilities all are advantageous and workable but the fact that it consolidates with the less social network than other is due to a higher price which may make it difficult for small business owners to uphold.
For more details, please visit: Sproutsocial website.