There are several features slated by Google for which if you pay heed and continue doing R&D, you can quickly improve your landing page performance.
Landing Page Report
It will be injustice with your landing page if you are not taking advantage of Google Analytics report feature. This feature is very helpful to track the performance and detect the top landing page on your domain. Make use of GA’s shortcut reports as they are handy and quick to refer.
Experiment with Page Content
A/B tests as a part of Google Analytics to identify and determine the page variation causing to your landing page. Additionally, you can also determine which page of your website is generating more conversation in comparison to another. This feature works seamlessly well for examining 3rd party tools and can entertain tests for the previous page on the site.
One of the practical features among the list is the creation of remarketing list. Create the file into google analytics which flows into AdWords. The list created will remain helpful to grab those users who land on the page but could not convert into further sales. This is a brilliant process to capture the client who came to you and now, you can convert them into leads by bringing them back to your page.
Custom Channel Grouping
Instead of seeing those bunch of sources and conversation, you can cluster them distinctively and name it as Channel grouping. They make all the displaying data related to your marketing campaigns super easy. With the help of Custom channel grouping, you can create your channel groups and streamline you traffic towards right channel to be more efficient.
Custom alerts create the same meaning as what you understand by the term signal. With Google Analytics alert you can remain informed with the conversation, traffic generated, rise or fall in behavior for the respective landing page. The option of custom alert is highly beneficial if you wish to stay aware of the progress, address any knock offs and fix in case of feature break.
The most efficient and practical solution for Google Analytics is UTM parameters. They are the simple tags which you can insert in your URL, and when clicked, you tags are being sent back to Google Analytics. This way you can track your visitors and improve the working of your campaigns. See that your target number of audience is matching to the one you have generated. And, if not, identify the best way to track the number of visitors.
Attribution Reports are the way to analyze complete journey of a user which came on your site and bounce back and again became your customer. The way to measure the path and see what made them convert. Because, if the plans are to become a successful marketer, there should be a proper understanding of what drive more conversation and what made a visitor convert into a customer. It will help in planning marketing budget and campaign adjustment for the future.
Goal and Event Tracking
If you begin with a social media campaign, set up a goal or event tracking method to determine the behavior of users and the overall success of the campaign. Event tracking and goals funnels will help in regulation of where the customers are falling on during the conversation process. It also intimates you to improve your strategy based on the response.
Custom Dimensions and Metrics
Google Analytics is flexible and modifiable as per your needs. The custom dimensions can help you to
(a) mark down the users who frequently interact and remarket them in your future campaigns,
(b) Easily tracks the metrics marked down on the page other than GA’s metrics and
(c) You can shift the users into a different group and check their performance later.
Enhanced Ecommerce Performance
The availability of enhancing e-commerce option is a way to peep into the insights of engagement of your users. Enhanced e-commerce is completely revamped of traditional e-commerce analytics tracking. The marketing promotions in the reports of enhanced e-commerce can make you analyze how landing page analytics affects overall performance.
The Bottom Line
Hence, to organize the performance of your landing page, make sure you are well-acquainted with the features. Needless to mention, tracking can help you optimize and improve your campaigns in future.