Being a marketer, you constantly need to work out plans to promote your business. Marketing is not a rocket science. Also, it is not a very simple thing to do. A properly planned marketing strategy after researching the latest trends and the target audience can do wonders on the internet.
One of the most popular marketing technique is the use of explainer videos. Nowadays, they are also referred to as the future of online marketing.
Here we are going to discuss three reasons why explainer videos are the future of online marketing:
Audience engages more with videos than any other marketing techniques such as social posts or text articles. Not only the videos grab immediate attention on the screen, but they also visually displays the product or service. Also, there is a major chance that people will watch a video rather than read a long text article. Videos can even engage the laziest buyers just by making them wait. Show them what you have to offer to them giving every detail.
Even a two-minute video can speak a lot of things. An intelligently created short video can show your idea, describe your product or service with details, and convey your message effectively through a video through a story. The video should be short and simple and should be created by a person who knows what your vision is towards your business. The best approach is to adopt a story that directly relates to your target audience and makes them emotionally connect with it. When a video emotionally connects with a viewer, it makes them to take business decisions or to buy the product.
Increases SEO Rank
Popular search engines such as Google and Yahoo love websites with videos. In fact, web crawlers from these websites have started prioritizing sites that have video-based contents. When you post explainer videos on blog sites, distribute them through social media and embed them on your page, it increases the chance of your website to show up high ranking in search results. A search engine friendly and good SEO practice is always the primary aim of a business website to rank higher.
The Bottom Line
Apart from these reasons, explainer videos generate higher conversion rates than emails, blogs, social posts or any other traditional methods. An explainer video that tells a story about your product or service can go viral and can generate high returns on investment for your business.