The email campaigns run by organizations or business consist the purpose of connecting with new customers. This way companies reach to a wide audience and hence increasing conversion rate. Outbound email campaigns provide the similar results when correctly set up and strategically with maximum success ratio. To ensure the success of outbound emails read on the critical steps involved in the process.
Target People and Find Relevant Data
The very first and important step is to target people whom you want to reach out to. You must create a list of prospects you seek to connect regarding business. Start by identifying people and their accounts of all the targeted firms by well-crafted research approach.
After this, you can research their contact information using the LinkedIn platform. Companies’ websites consist information regarding their teams or contact us page that can help. Besides, the online available tools can help you verify the email addresses like Rapportive or Clearbit Connect.
What Information to be Sent?
What you send to the prospects impose the initial and critical impression of your firm. Thus, you need to deliver robust content trying to establish a relationship. Hiring a professional is a good option rather than making content on your own. Note the important factors to be included in the content of email:
- Name of the organization and designation of the recipient
- Personalized tone
- Beneficial area for the recipient
- One call to action
One of the effective approach to target suitable person in a prospective firm is to connect with the wrong person. This step might be beneficial for getting the address of the right person. For example, writing to the project manager for connecting you to the sales manager, frequently clears your way. Besides, the practice, you can leverage the available email templates for connecting fast.
Modes to Reach Out the Prospects
On a manual level, you can use canned responses in Gmail and campaign tracker to deliver your email to your prospects. Canned responses will allow you to form and save email templates, so you do not have to copy paste same content for repetitive emails. On the other side, campaign tracker is a simple spreadsheet that manages email campaigns.
A level ahead entails minimal automation where one can use tools like mail merge. It helps you schedule emails and keep track through Google spreadsheets analytics.
Furthermore, there are many automated tools present for outbound emails. Some of the valuable tools are Woodpecker, ReplyApp, and Quickmail giving you automation tendencies.
What After the Outbound Emails?
Measurement is the most important part to check if things are working or not and what to plan next. Therefore, the final step is to evaluate results as per the efforts. Go for a tracking metrics to gauge the campaign success including some strategies. These strategies can be positive reply rate signifying the expected results, negative reply rate suggesting the refinement need, spam rate, and bounce rate regarding your emails. Based on the data occupied after the tracking process, you will come up with the improvement areas. Thus, fine tune those vulnerable sections can benefit a firm’s next campaign. The common steps in fine tuning are given below:
- Personalized and customized subject lines.
- Set the frequency of emails based on your business’s nature.
- Make modifications in your emails delivery timings. Make note of the aimed geography for effective results.
The Bottom Line
We have discussed the all the major and detailed steps for establishing a successful outbound email campaign. Exhibiting a professional initiative and response to the prospects is very important. Also, do not forget to analyze the results of measuring the success.