Online marketing has come a long way since the time it originated. We have entered the exciting world of social media and considering its popularity, clearly there’s no looking back. One might think that email marketing is losing its charm among these shiny social networking sites. This is totally wrong. …

Everybody wants to know on which basis their websites get ranked, specifically the terms are ‘search engine algorithm’. In fact, every search engine updates their algorithm to improve results faster than you update your website to get ranked higher. The search engine ranking factors have evolved over the past years, …

TED Talks! Every time we hear of it, the first thing that strikes in our mind is an awesome staging, where the world’s leading thinkers and go-getters give the talk of their lives in 18 minutes. TED Talks cover several topics such as technology, entertainment, science, business, etc. Digital marketers …

Even though twitter does not offer as many options for brand advertising as Facebook and LinkedIn do, it still remains a preferred choice for a majority of small business owners when it comes to brand marketing. This is because of the simplicity of this platform that lets you connect with …

Sproutsocial is a social media management platform for businesses. It enables social conversation for business through three main functions: Publishing, Engagement, and Analytics. Sproutsocial provides an explanation for social media marketing, social media management, social customer service, and social media analytics. Sproutsocial help users to integrate with Facebook, Twitter, Linked …

Email seems an old tradition to you, yes, of course, emails have turned more than 40 now and it has now outpaced by instant messaging, texting and even Facebook messaging. Yet people don’t give away their Gmail account, that’s because, despite the stigma of being middle- aged technology, email is …

Hootsuite is a unique system that helps businesses to manage their presence in the social media platforms using one place. The dashboard of the tool integrates with Facebook, Twitter, Google+ and many more social channels. The tool simplifies the way a brand appears among social media people and it also …

Who would not like to present their brand with photo shoots for marketing? Every business tries their hands on the best marketing possible, Instagram enables business firms to do market their products and services. The right marketing could lead to enormous growth and status for a business that aids to …

Online business is booming as never before with statistics skyrocketing at 56% of total revenues. Almost half of the business provide their services online and for many of them, major client pool is obtained online itself. The major obstacle in this path is getting visibility on search engines so that …

Although complete SEO process automation is impossible as outcomes from manual labor cannot be replaced at all. But also considering the fact that relying completely on the manual SEO work is also not advisable. So some of the points that could be considered as to why SEO tools should be …