Augmented Reality is the new concern in the technology field that is aiming high targets with powerful embedded technology. An augmented reality headset, Meta has raised $50 million in its second funding round, which now estimates the company value of $300 million. Before this, similar Florida-based Magic Leap had done …

Marketers have an arsenal loaded with tools to expand the reach of your business, and you rely on them for marketing. Being a business owner, you need to think of several aspects of the firm whether it is accounting or commercialization. The accountant executes the most time-consuming and complex tasks …

Echobox is a platform for publishers to share content on social media. A novel approach is that it uses Artificial Intelligence (AI) technology that helps the user for content virality. Antoine Amann launched this data and analytics startup in 2014. Recently the startup closed the funding round of $3.4 million. …

Time ETC is a UK based company which works solely on the internet. The entrepreneur, Barnaby Lashbrooke launched Time ETC in the year 2012. Previously he used to work in the company SupaNames, which was a web hosting company with 24,000 customers. Time ETC, on the other hand, offers highly …

With technology covering all business areas, even the creative task of marketing and sales have become automated. Also with the widespread use of social channels, business tries to grab their customers through conducting marketing campaigns on them. Many firms are now adopting online tools for sales and promotion activities. One …

PoliMobile was a product which was developed to manage text message campaigns during political elections. The founders of the product PoliMobile was pretty enthusiastic about this project after he interviewed several people involved in political campaigns during elections. He found out that although emails are one of the best means …

Vision Keeping in mind the goals of the business and the approach followed by the company to achieve these goals is important. It does not matter for an employee about what is his position in the company to have complete knowledge about the company’s business objectives. Vision of the company …

With large users worldwide, Facebook is a leading media tool for doing marketing of a product. The role of social media platforms in business is appreciable. Although, every social platform is having its style and values performing marketing. However, Facebook is a most used interface to do so. There could …

Business Marketing is one of the most common business activity for an enterprise. This task not only requires a lot of efforts but also turns out to be fruitful only if brings decent ROI. Tracking the performance of your social media marketing activities is critical as is one of the …

Launching a new business is all about connecting with your customers with a new idea. Since the product serves as the solution for users, it is, therefore, important to target them. Technology made it easy to deliver new products quickly into customer’s attention. Thanks to social media platforms the most. …