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10 Common Digital Marketing Mistakes


Emerging startups require significant attention that is easy to grab from online sources like websites, social media platforms etc. With consumers looking towards more and more online services for ease of use and efficiency, digital marketing becomes a prominent aspect that asks for extra efforts to be put into. According …

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10 Channels where SMBs must market their business


Many small and mid-size businesses are trying how to more effectively market their business given the plenty of marketing channels.Most small businesses need assistance in the following areas: Understanding how to best equate, engage, and interact with prospects and consumers to maximize purchase and ROI( Return On Investment) Determining which …

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Ingredients that make a Great Content


According to a report produced by the Britain’s University of Bristol, web users, in general, read about one-fifth of a web page. When readers absorb such a small amount of the web page’s content, it is fundamental to ensure that the main messages are prominent. Make your website easily found …

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IoT is hot! And What’s cold about it?


Internet of Things (IoT) is a phrase gaining foothold in the global wordbook of technology. This has been affecting our lives in a wide variety of jobs- from building and home automation, smart cities, smart manufacturing, smart wearables, healthcare to automotive But as it is said ‘with all good comes …

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Do’s and Don’ts of SEO


Search engine optimization is a complicated process. In order to get your content optimized according to search engines, you have to take care of a number of factors, including link building, content marketing, user experience, coding, and analytics etc. Your website requires constant maintenance to keep up with these search …

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2016 looks promising with these tech trends


A brand new year has begun and has brought along some fresh new trends in technology. 2016 is making way for some innovative developments in technology that will drive us towards a smarter future. The market will be hugely influenced by virtual reality, IoT, artificial intelligence, 3D printing applications etc. …

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