Small businesses have been in a state of panic and confusion due to the pandemic. Lack of funding and financing sources and not being technologically savvy or digitally educated have worsened the situation. However, as the world gradually returns to normalcy, many small businesses are now starting to recover. Understanding …

Merger and Acquisition is an important and integral part of any business. Small and mid-sized businesses have to prepare themselves, and this can be a pretty difficult task to do. The backbone of a successful merger and acquisition is advanced preparation, excellent and experienced advisors, and a dedicated management team. …

Marketing is one of the most significant parts of any business. As businesses try to make new efforts to market their business, the consumers have become smarter too. Most of them do not want to see the advertisements on their screens when they are watching their favorite show on the …

Even though you have the best software tool for your customers, but without an effective marketing strategy, all the hard work in your research and development is going to be a complete failure. B2B marketing for the SaaS business can be different as compared to the other types of businesses. …

Small businesses are even making their position prominent in the market. And this generates the need for international translation services for many businesses. As the businesses need to communicate with the other branches and their foreign counterparts, they need to have efficient translation services. In the absence of an efficient …

Choosing between the cloud storage and a data center can be dilemma for a business. Cloud storage is a scalable solution that involves redundancy and flexibility to access the data from anywhere, at the same time, this option makes the organizational data vulnerable to cyber threats. Another concern that the …

Updating and remodelling your business is just not only good for your appearance, but it also helps in staying connected with your customers. Precisely, you need to make sure that while doing remodelling of your business, you need to follow some of the steps to continue providing the same customer …

The term “business to business” is abbreviated as “B2B.” It’s a business strategy in which the participating companies generate products and services for other companies and organisations. Software as a service (SaaS), marketing agencies, and businesses that develop and sell diverse materials are examples of B2B organisations. No matter how …

Assume you’ve fallen into a raging river, surrounded by water. Your head could fall out at any moment, and to make matters worse, a waterfall is approaching. How long do you think you’d endure if you didn’t rev up your arms and legs and tilt your body toward the ground? …

As a retail and marketing tool, mobile apps have acquired appeal. Apps for smartphones and tablets are becoming increasingly tempting to small local companies, according to App Annie, which projects that consumer spending in-app markets will reach $156.5 billion in 2022. Apps are being used by bars, restaurants, flower shops, …