A successful business and a business that underperforms have a huge difference in the way they treat their customers. It is said that businesses that lay their primary focus on the customers reached success eventually. The top-performing businesses, on the basis of their growth, revenue, profitability, market share, and customer …

After being employed for several years, the expert professionals have their dream to set up their own businesses and make them a success. Unfortunately, due to some reasons, 20% of the small businesses fail within their first year. 50% of the businesses crashes in the first five years, and only …

Businesses need to change the course of their direction in order to stay competitive in the market. Several businesses also change their direction or want to pivot their business activities to achieve a business goal. Industry experts say that pivot is not about changing from one business model to the …

You need a set of software applications and tools to run your business. As more and more information is going digital and people start to use technology, it has become the need of the hour to incorporate and use a set of software applications for the business. Software applications are …

Entrepreneurs need to consider a lot of things at the time of starting a business. If you want to start one, you have to consider an industry from which the business must belong. You also need to consider the structure of the business that best suits your needs. You might …

Choosing a business online was a relatively straightforward process in the past. Consumers had to simply perform a Google search and select the provider with the best rating. However, the scenario has changed since the pandemic. The impact of COVID on the e-commerce business has been immense, to say the …

Businesses that are at the edge of failure are not the ones that need to bring about changes. There can be articles on the web that says that business pivot is only for the organizations that are struggling in the market to sustain. Industry experts say that having issues in …

Reaching the stage of expansion is one of the most important steps for a business. However, identifying the day when your business reaches that stage can be rather difficult. Being hasty in expanding could have tremendously negative effects on your business. Likewise, waiting too long before expanding could effectively reduce …

The digital world has lately seen a sudden surge in the number of cyber-attacks in the COVID 19 era. In particular, there were several phishing attacks with the aim to steal valuable customer information or damage the reputation of a business. In this regard, the Australian Cyber Security Centre (ACSC) …

Small businesses always need to learn and grow to survive in the market. The best part is, there are several industry leaders who share their valuable thoughts and advice to help these struggling businesses on their way to the top. One of such industry experts, Steve Strauss, has just released …