Gone are the days, when content marketing was as simple as writing a letter and was not as vital as products or services. Business owners have not imagined that content marketing aspect will come up at this point of importance. The right content can revolutionize the way business reach audiences, …

Induction is something that is done in every organization, big or small whenever an organization is thinking about new recruitment, company partnerships or introduction of new and potential clients. It is probably considered as the first step towards gaining an employees’ commitment and is aimed at introducing the job profile …

Outbound marketing is the traditional method for marketing and has been the most commonly used marketing model for a long time now. But, the behavior of the audience is changing and so are the rules of marketing. The outbound marketing techniques are not as effective these days as they used …

Social Networks have attracted almost the entire world towards them. These sites help people expand their social network over the internet. But these networks bring along with them a lot of unwanted and undesired content and news. This is what Bengaluru based Affimity targeted and tried to overcome, which resulted …

The number of online blogging platforms is increasing rapidly, as do the number of bloggers. Everyone has something interesting or useful to share and what better way to share your ideas and knowledge with the world than to blog about it. If you’re an avid blogger, you’d know that interesting …

Content marketing can be a tricky and tough thing to do. Managing the spreadsheets, working with the guest author, tackling the deadlines and many other can blow your mind off. The traditional way has become hectic so what should be done? Is there anything that can help and ease the …

Business transactions over phone has become very common since everybody nowadays carries mobile phone in his pocket. Who doesn’t looks forward to easy accessibility and quick service? But many fraudulent activities have occurred ever since this became a trend and uncountable malicious acts have been registered. Nobody will look forward …

There are a quiet few myths about Duplicate Content circulating in the SEO community. Let us bring you across some of the myths that strikes fear in the hearts of marketers. ”Duplicate Content Penalty” is the term widely used by the SEO experts all the time, but many of these …

Online Marketing is one of the greatest concerns of businesses now a days. With a rapid advancement of digital media and popularity of social channels across the internet, businesses have now started flourishing through digital marketing. Conducting and maintain Social Media Marketing Campaigns can be a challenging task as there …

Growth hacking has been causing confusions in marketer’s communities for its ambiguous terminology. What the heck growth hackers do? Do they use coding? It might seem heckle and interesting as well. The digital marketers who do focus on the growth of small business or startup can perform growth hacking using some …