The CEO of Dfizz, Bhushan Patkar, after completing his BSc in computing and software from Oxford Brooks University, in the year 2005, returned home to the era where IT boom has matured in India. Having a keen interest in e-governance and being highly motivated by his father, the national award …

The Imforza has presented some mind boggling stats which underline the importance of search engine optimization. It states that about 93% of online tasks begin with a query fired on search engine and 75% of users never scroll past the first page of the search results. This enhances the emphasis …

Growth hacking has created a hype amongst startups and small businesses. Everyone has their own concepts about this term and some are coining newer definitions for it. Growth hacking maybe a lot of things, but there are some things that it is definitely not. Let’s discuss some of those things: …

Small and medium sized business have a lot to keep track of including the goals, growth objectives, weakness, and strengths, not forgetting the marketing aspect as well which demands a lot of time in itself. SWOT analysis is one such thing that small and medium sized businesses need to pay …

According to stats provides by InternetLive, Google search engine is hit with approximately 40,000 search queries per second which amounts to 3.5 billion active searches in just one day. To make your service or business is recognized in those numbers is a challenge that should not be taken easily. Customizing …

Growth Hacking is a marketing technique developed by technology startups which use creativity, social metrics and analytical thinking to promote their brands, sell products and gain exposure. It can be visualized as a part of the online marketing ecosystem, as in many cases, growth hackers are using techniques such as …

Google is currently ruling when it comes to search market, ousting Bing next in line. With a massive 75.2% share of search market occupied in U. S. itself, Google has declared itself to be the most prominent search engines that sites need to target for stealing the spotlight. To appear …

This is the most exciting part of growth hacking- where you use the power of your product to get visitors. The effect that this tactic produces cannot be replicated by either push or pull tactics because you not only succeed in getting visitors through the top of the funnel, but …

Internet of Things (IoT), as the name implies, is like internet connected with the things that makes possible what we had imagined years ago. IoT is cracking the limits of our imagination and even beyond our imagination. It simplifies our daily needs dramatically whether it is an alarm clock, LED …

So you’ve developed a great product and are ready to launch it. Here starts your prelaunch process and you can’t take this process lightly because there is only one chance you get to do it right. This is different from a marketing tactic where you can mess up a number …